Zedwell Hotels

Zedwell Hotels is Criterion Hospitality’s sleep-centric hotel brand, created for travellers who want a calm, affordable reset in the middle of busy cities. The concept strips the stay back to what matters most: a quiet, comfortable night’s sleep, delivered through compact “cocoon” rooms with minimal distractions, soft lighting, strong sound insulation, and a design that deliberately prioritises rest and wellbeing. Zedwell’s flagship properties sit in prime, ultra-central locations in London such as Piccadilly Circus, with additional sites in areas including Tottenham Court Road, Trafalgar Square, Greenwich, Knightsbridge, and further openings planned, making it easy for guests to step straight from city energy into a controlled, tranquil environment. Built largely through adaptive reuse of existing buildings, the brand pairs smart space efficiency with a lighter-impact development model, and is now scaling beyond London into key UK cities as it grows a national footprint around the same promise: great locations, simple comfort, and genuinely better sleep.

Zedwell Hotels is a brand by Criterion Capital