'Research shows that 73% of travellers now use internet search engines before making a booking, with 76.6% of those searching by a broad generic term and only 21.5% by a specific brand. So far this year, a quarter of all Hospitality Industry revenue has been generated on the internet, an increase of 12% from 2004.' Caterer & Hotelkeeper 7-13 July 2005 p14

With these findings in mind, the HCIMA will be delivering the first seminar of many in its new 'Small Business Seminars' campaign on how to promote your restaurant and use online booking services to their full potential using this unique marketing tool.

Set in the stylish award-winning Bankside Restaurant in the City, with the industry's leading experts in the field of online marketing, this seminar will be invaluable to all in attendance.

For more information please contact Petra Clayton
+44 20 8661 4906

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