Mix & Shake 2014
What characterizes and defines MIX&SHAKE is that it is a conference for professionals and organized by professionals of the area. Our goal is to bring together the best ideas from the world of mixology in one place, offering professionals the opportunity to know, on the spot, all the products, trends and people involved in the cocktails as well as in the Premium Spirits’ industry.
There will be a wide range of activities, as presentation of the newest products, tastings conducted by master distillers, cocktail exhibitions (all disciplines) by the most prestigious bartenders, both national and international, workshops, talks and round tables; all given by leading figures of the sector. This is a must for professionals and industry in this field.
Mix&Shake is a platform to display the latest mixology, cocktail, spirits and Premium Spirits trends both for other professionals as well amateurs. Spain, which is a gastronomic world reference, did not have a conference that gathered: the alcoholic beverage industry, other hotel sectors industries and the best bartenders until Mix&Shake started in 2012. This event gives us the opportunity to meet, debate, teach and share knowledge regarding cocktail bartending. Mix&Shake is a platform that can help creating business and a wonderful opportunity to value the work of professionals and businesses.
WHY? Because we have to give feedback to the strong come back of cocktails and Premium spirits we are witnessing worldwide.
Because we did not have any major conference nor fair about this industry in Spain.
WHO WILL BE INTERESTED?
For professionals working in the nightlife so they can learn about the latest trends and products and this way offer them to their customers.
It’s mainly for two sectors: the professional that is becoming increasingly more and more interested in the wide range of Premium spirits as well as in cocktails. The other sector are the enthusiasts: the customers are becoming more and more demanding and at the same time they trust more and more the bartenders’ recommendations.
On the more professional level we also find thousands of distributers that are eager to learn about new products they can add to their portfolioss.
Phone: +34 653 326 747