Futureproofing Hospitality in 2026 with Scott Eddy (Watch now on demand)

(On Demand Webinar: Available Now) | Snapfix & Scott Eddy

Futureproofing Hospitality in 2026 Trends in Trust, Loyalty, and Guest Experience

Crafting authentic brands that guests trust

In today's hospitality landscape, guests form opinions long before they arrive, often based on what they see online. Yet too often, the digital story and the real-world experience don't align.

In this session, renowned hospitality strategist Scott Eddy and Snapfix CEO Brett Robbins discuss how hotels can build authenticity, earn trust, and create guest experiences that live up to their brand promise.

Through honest insights and real-world examples, they'll explore how storytelling, consistency, and genuine connection drive lasting loyalty. From social media strategy to brand perception, this conversation will show how being real, not just polished, is what truly sets a hotel apart in 2026 and beyond.

You'll learn how to:

• Build genuine trust online and offline: Align your hotel's digital story with real-world guest experiences
• Create memorable, humanized guest experiences: Simple strategies to make your hotel feel personal and authentic.
• Stand out in a crowded digital space: Turn social media followers into loyal guests with impactful storytelling.
• Increase repeat bookings through consistency: Learn how operational and marketing alignment strengthens guest satisfaction.
• Adopt top-performing habits: Discover the storytelling and branding practices successful hotels use to keep guests coming back.

Speaker: 
Scott Eddy | Global Hospitality Brand Strategist

Scott Eddy is one of hospitality's most recognised personalities, known for his no-nonsense approach to social media, branding, and storytelling. With a career that spans luxury travel, digital marketing, and global brand building, Scott has worked with some of the world's leading hotel groups and tourism boards to elevate their online presence and connect authentically with guests.

As a keynote speaker and consultant, he is passionate about helping hotels tell their stories with honesty and impact. Scott's straight-talking insights have inspired thousands of hospitality professionals to embrace authenticity, build community, and turn followers into loyal guests.

Host: 
Brett Robbins | CEO at Snapfix

Brett Robbins is the CEO of Snapfix, the visual-first operations platform used by thousands of hotels worldwide to streamline operations by improving maintenance, compliance, and communication.

With a background in technology and operational leadership, Brett is driven by one goal; helping hotel teams deliver exceptional guest experiences through simplicity and consistency.

Under his leadership, Snapfix has become a trusted partner for hotels seeking operational excellence through collaboration and productivity. Brett brings a practical, people-first perspective to how technology can empower staff, enhance consistency, and create guest experiences that truly match the brand story.

For more information please contact Darragh Morley