Unlocking Intra Africa Tourism Investment, Building Long-Term Sustainability And Resilience

The travel and tourism industry stands as a significant economic driver for numerous African countries, presenting diverse opportunities to foster economic prosperity across the continent. It uniquely positions itself to develop, attract, and enhance economic growth, facilitate cross-border collaboration across the value chain.

Aligned with these objectives, the Africa Tourism Investment Conference endeavours to advance tourism investment and opportunities between African nations and the global community. Our aim is to facilitate discussions among key investors, decision-makers, and African tourism entities, thereby supporting economic development and growth.

Attendees of the Africa Tourism Investment Conference include local and international private sector business leaders, government ministers, senior government officials, development finance institutions, financial institutions, private investors, investment promotion agencies, destination management organisations and members of the diplomatic corps.

Who should attend?

• Project owners and sponsors
• Policy makers
• Departments of Tourism
• Tourism Promotion Agencies/Entities
• Trade and investment Promotion Agencies
• International and Local speakers
• Invited local and international investors
• Development Finance Institutions
• Financial institutions
• Private Equity Companies
• Venture Capital Companies
• Policy Makers/Government
• Small Enterprise Development Agencies
• Businesses in the tourism, hospitality & travel sectors
• Local municipality and district project
  promoters
• Universities
• Research institutes
• Business chambers
• Foreign missions representatives
• Business leaders
• Investors
• Financial institutions
• Construction firms
• Equipment manufacturers
• Tour operators
• Consulting firms
• Media

13 April: Registration and Orientation

• Registration: Collect your badge and a floor plan to navigate the exhibition over the next two days.
• Opening Ceremony: Join us and the City of Cape Town for the official WTM Africa opening on the Global Stage, welcoming the industry to Cape Town and WTM Africa.
• Show Floor Access: Explore the WTM Africa show floor, network, meet potential partners, and set up meetings.
• Conference Venue: Locate the Global Stage, where the conference sessions will take place.

14 April: Investment Conference

• Investment Discussions: Engage in a full day of key discussions among stakeholders, focusing on investment opportunities and topics in Africa on Global Stage.

The Africa Tourism Investment Conference at WTM Africa 2026 will feature a wealth of engaging content, including an overview of economic and tourism trends across the continent, as well as insights from successful investors, development finance institutions (DFIs), local funders, banks, and operators.

Destinations will share best practices for attracting investment, while investors will discuss the challenges and constraints they encounter, along with their successes when support is effective. We will also examine the real estate sector, focusing on hotels, resorts, villas, game lodges, and other accommodations that serve as the foundation for tourism investment, as well as ancillary facilities like golf courses and conference centres.

A key topic will be the ongoing imperative to ensure that tourism operations are sustainable from environmental and resource perspectives, as well as in terms of community involvement and benefits. We will explore how these factors influence investment strategies.

This event is organized by RX