During this live webinar, our Consulting & Valuation specialists will help you understand the latest hotel value trends for the U.S., Canada, and Latin America, including our updated U.S. forecasts for occupancy, ADR, and RevPAR. You will also gain insights from our expert analysis of discount rates and cap rates and learn what these rates will mean for your hotel's value in 2026.

Our Brokerage & Advisory executives will join the conversation to offer professional opinions about what will drive transactions and financing in 2026, including key challenges to watch out for. Plus, you'll gain perspective on completing deals in the current environment from a discussion of recently closed real-world transactions and the factors that pushed them across the finish line from both seller and buyer viewpoints.

Additionally, a senior expert from our Asset Management & Advisory division will share the most effective asset- and hotel-management strategies for 2026.

We'll close the session with an interactive Q&A where we will answer your specific lodging industry questions. You may submit your questions during registration or during the webinar and have them answered live. HVS President - Americas Rod Clough will follow up on any questions that are not addressed during the webinar.

This webinar is hosted by HVS