Hotel Industry Recovering but Perhaps Not Returning to Normal

The U.S. hotel industry continues to roll along in its recovery to and beyond 2019 performance levels.

Speakers throughout the second day of the 14th Annual Hotel Data Conference acknowledged that the industry still isn't fully back to 2019 levels across the board, particularly when adjusting for inflation, but it is well ahead of earlier projections.

There's been a lot of talk about when things return to normal, but hoteliers are also taking into account that may not happen because of guests and the changes to the way they travel. They're still traveling, but for different reasons and for different lengths of time with different budgets.

The changes that started in the earlier parts of the pandemic are still happening, and they're creating further changes, leading hoteliers to further adapt to those challenges and find more opportunities to grow their business.