PwC Survey: Will the metaverse transform your business?
You may have heard that the metaverse is the next big thing, but in fact, several metaverse-related technologies already offer significant business opportunities. Other elements are still surrounded by enormous uncertainty. In PwC’s survey of over 5,000 US consumers and 1,000 US business leaders, 50% of consumers call the metaverse exciting, and 66% of executives report that their companies are actively engaged.
You may have heard that the metaverse is the next big thing, but in fact, several metaverse-related technologies already offer significant business opportunities. Other elements are still surrounded by enormous uncertainty. In PwC’s survey of over 5,000 US consumers and 1,000 US business leaders, 50% of consumers call the metaverse exciting, and 66% of executives report that their companies are actively engaged. These companies are building proofs of concept, testing use cases and even generating revenue from metaverse environments or (more commonly) the underlying technologies. Eighty-two percent of executives expect metaverse plans to be part of their business activities within three years.