Boutique Hotels Leading US Hotel Industry in Many Metrics
Recovery Remains Strong Despite Supply Growth, Especially in Upscale Lifestyle Hotels
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Boutique hotels are performing well in 2022 and all classes show recovery in average rate and revenues, surpassing 2019 peak levels and leading the U.S. hotel industry.
Occupancy has not quite recovered to 2019 levels for the segment and partially the reason is that lifestyle and upper-upscale independent boutique hotels are slightly behind in revenue per available room recovery. Lifestyle hotels also reported very large supply growth through June 2022.
Compared to 2019, the strongest RevPAR increases were in the soft brand collection and independent luxury class due to a spike in average rate. Luxury class hotels across the nation achieved strong RevPAR growth through June 2022 from increased leisure travel.