Email fatigue is a growing challenge for hotel marketers, as overwhelmed consumers increasingly tune out impersonal, high-frequency messages. In this interview for the Direct Booking Mastery Certification, Jonathan Holcomb, VP of Commercial Strategy at Storey Hotel Management Group, shares with Adam Mogelonsky how his team combats this trend by leveraging Revinate-powered microsegmentation and CRM-integrated marketing journeys across their independent hotels. By aligning personalized content with smart data flows, contextual guest insights, and well-paced delivery, Storey achieves stronger engagement, fewer unsubscribes, and measurable increases in direct bookings, all supported by a modern OBE that captures and activates guest data throughout the booking journey.