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Airbnb a Threat?

It looks as if Airbnb Inc. – the online service that lets people rent their homes to travelers – may become one of the world's most valuable startups. The company is reportedly in advanced talks with private equity firms to raise funds that would give it overall market value of $10 billion - higher than major hotel brands such as Wyndham Worldwide (US$9.4 billion) or Hyatt (US$8.4 billion). With a strategy to clearly position themselves as a full-blown hospitality brand, such comparisons are both interesting and relevant.

What Hotels of Tomorrow Can Learn from the Airbnb's of Today

By Alan Young

This competitive landscape stretches between hotels brands as well as between hotels and non-traditional accommodation models, such as Airbnb. With both service models existing within the same industry and catering to similar guest demographics, there is a wealth of experiential knowledge to be shared/gained as they strive to evolve and improve their respective offering(s).