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Airbnb a Threat?

Airbnb is Impacting the Hotel Industry?

It looks as if Airbnb Inc. – the online service that lets people rent their homes to travelers – may become one of the world's most valuable startups. The company is reportedly in advanced talks with private equity firms to raise funds that would give it overall market value of $10 billion - higher than major hotel brands such as Wyndham Worldwide (US$9.4 billion) or Hyatt (US$8.4 billion). With a strategy to clearly position themselves as a full-blown hospitality brand, such comparisons are both interesting and relevant.

The Most Popular Airbnb in Every European Country

Sometimes, European hotels can be too expensive, too cookie-cutter, too... hotel-y. When we're looking for that "home away from home" feel with a dash of luxury—or maybe a dash of the bizarre—we turn to Airbnb for lighthouses in Croatia, castles in Ireland, private islands in Scandinavia, and some of the chicest city apartments we've ever seen.

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