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Airbnb a Threat?

It looks as if Airbnb Inc. – the online service that lets people rent their homes to travelers – may become one of the world's most valuable startups. The company is reportedly in advanced talks with private equity firms to raise funds that would give it overall market value of $10 billion - higher than major hotel brands such as Wyndham Worldwide (US$9.4 billion) or Hyatt (US$8.4 billion). With a strategy to clearly position themselves as a full-blown hospitality brand, such comparisons are both interesting and relevant.