Hot Topic

PII Management & GDPR

General Data Protection Regulation (GDPR)

The movement toward high-tech solutions to engage guests has greatly increased in the hospitality industry and has especially accelerated during the global pandemic as hospitality enterprises implemented health safety protocols to address distancing guidelines. As a result, the implementation of property-wide technologies using personal identifiable information (PII) has presented a conundrum to hospitality organizations: how to safely manage this data — to use it for meaningful guest services, while also protecting it from malicious cyber activity.

Google’s delay in eliminating support for third-party cookies gives hotel marketers another chance to get it right

By Max Starkov

Background: Yesterday Google announced it was delaying the end of its support of third-party cookies from 2022 to “late 2023.” According to Google this new timeline “will allow sufficient time for public discussion on the right solutions, continued engagement with regulators, and for publishers and the advertising industry to migrate their services.