When hotel marketers talk Metasearch, sometimes language gets in the way. So the first thing we need to do to understand Metasearch in 2019 is, well, define our language. For instance, Metasearch is NOT the same thing as Metasearch Advertising.
Dear hoteliers, It has been amply established that customer loyalty is the challenge of the day. And a proper email strategy is vital to your hotel's future. Booking, Tripadvisor, Expedia, and the major chains have figured this out.
Whether it’s one hotel or an entire portfolio, there are certain revenue management tasks that are simply too repetitive and add little value for the time they take. Think about manually gathering data in an Excel spreadsheet for pricing decisions or manually keystroking rate recommendations into the Property Management System (PMS).
Can you survive without a mobile today? You can but you will struggle a lot without your device in the developed country. As mobile became an absolutely essential part of our digitals lives, the hotel can’t ignore the fact that they have to build a strong mobile marketing strategy.
They say that the customer is king across many industries. In the hospitality industry, the industry of service, the customers are the ultimate priority. With the growing innovation in hospitality technology, more companies disrupting the industry, and the developments and improvements in operations, better serving the customer and increasing loyalty is the all-time goal for all industry players.
Hotel guests have different needs depending on, among other things, their reason for travel, their destination, and their length of stay. Hotels meet these needs by providing various amenities depending on their scale and target audience.
Duetto recently connected with nearly 100 revenue managers - users and non-users - for specific research on what keeps them up at night. Through surveys and interviews with DORMs, Area DORMs, corporate-level revenue executives and management companies from across the globe, some new trends emerged.
In a hotel’s 24/7 business environment, guests check-in and checkout at all hours and pay their bills either through cash or cards. At the end of the business day, hotels need to properly record and reconcile guest folios and their transactions.
These days everything is personalized. From your name on a Coca-Cola can or your coffee at Starbucks to Google search rankings, Spotify playlist recommendations and even customizing the colours of your new pair of Adidas’.
Cancellations and no-shows are some of the biggest pain points for property owners. When the unexpected happens, cancellations can’t be avoided, but the good news is there’s still plenty you can do to reduce the avoidable ones.