Did you know you, with Google Hotel Ads, you only pay when a guest actually books a room? There’s a reason why we won’t shut up about Google Hotel Ads. Meta search has long been a necessity when it comes to your digital strategy.
Spotlighting the Powerhouse Speakers Presenting at HITEC Dallas and HFTP Annual Convention this Month
Each year, the carefully curated education programs at HITEC and the HFTP Annual Convention feature amazing individuals, presenting supercharged keynote and general sessions, sharing their personal stories and drawing valuable connections designed to help attendees grow both personally and professionally in their own lives.
Slow travel is the “new” face of what many have come to know as sustainable travel, and it’s centered around mitigating some of the social and environmental costs that come with traditional (fast) travel.
Dear hoteliers, Recently, I read a fantastic article written by a hotel consultant who explained that CRM tools are one of the worst things ever to be used in the hotel industry. I found his article relevant, intelligently written and totally appropriate to what he had experienced.
In this episode, we sit down with Jon Davis, Chief Technology Officer at Village Hotels, to learn how his teams were able to diversify their offerings and launch a fully-evolved loyalty program to better suit their most profitable business segments.
Hotel cancellation rates have been steadily rising for years, in part fueled by a culture of ‘book now, pay later’ created by OTA giants. Covid did not create cancellation habits – it will perpetuate them, though.
Have you ever asked yourself what guests will find out about your property when they search online? The guest journey is cyclical and guest reviews published by guests who have left your property will inspire your next guests who have just embarked on their journey by researching their next destination.
In today's digital workplace, data is king. Especially when it comes to the employee experience. Employee analytics and workplace data are essential instruments that help organizations create an employee experience people want to be a part of.
Anyone who thinks about the future of the manufacturing industry cannot ignore Robin Dechant. After studying at the Karlsruhe Institute of Technology, Robin spent years handling investments in a series of industry startups for Point Nine Capital.
After being cooped up at home for the better part of 2020, travelers around the world are itching to break free from their own four walls to go on a long-awaited trip. But does that mean they’re willing to pay an arm and a leg for a hotel stay? As tempting as it is to double (or triple) the price of rooms to make up for lost profits in 2020, price gouging will only backfire and hurt the recovery of one’s hotel business.