But how can you make sure that the right guests find your hotel website when there are so many other property websites out there competing for attention?In this free ebook, we explain some of the basics of hotel SEO strategy and SEM, and focus on the simpler SEO tips for hotels to get more guests landing on - and booking through - your website.
Potential customers can get almost everything they need to make a purchase decision from Google Maps, Google Reviews, Yelp and other review sites like TripAdvisor for these two industries. This makes working with citations and reviews particularly important for places like restaurants, hotels, B&Bs, pubs, cafes, and bars.
A TripAdvisor reviewer has been sentenced to nine months in prison in a landmark fraud ruling by an Italian court.The owner of Promo Salento was convicted of selling fake reviews to hundreds of hospitality businesses across Italy in order to raise their profile on the website.
Have you noticed that currently many CEOs of the most important hotel chains are not hoteliers? Will this mean that in the future hospitality education will not be worthwhile?On one hand, we have the current CEOs coming from the world of business, law, finance and marketing.
It's time to get serious about managing your brand's reputation online.When done well, online reputation management (ORM) can be a huge boom for businesses, leading to increased interest, stronger loyalty from consumers, and significant boosts in everything from in-store visits to purchases.
Hotels are incorporating CBD into cocktails and menu items as the market is projected to grow to $2.1 billion by 2020. Last year, luxury edibles brand Lord Jones announced a partnership with the boutique hotel group Standard International to open a dispensary retail shop in the lobby of the Standard Hollywood hotel in Los Angeles.
The French family behind Club Med, the ubiquitous all-inclusive vacation resorts, has a growing hospitality venture that doesn't involve ski slopes or seashores, but rather cityscapes and skylines.Welcome to Mama Shelter, a chain of budget boutique hotels that borrows some of what worked on snow and sand and applied it to hipster havens in eight cities--four in France, Los Angeles, Rio de Janeiro, and, most recently, Belgrade and Prague.
Called Salt, the new brand will be a sister proposition to Lux Resorts and Tamassa, with all three now siting under the newly created umbrella of The Lux Collective, overseen by chief executive Paul Jones, who has spearheaded the vision for Salt.
The #MeToo movement has brought to light all manner of horror concerning incidents of sexual harassment. Because many of these stories have concerned high-profile women in high-profile industries like entertainment and technology, less attention has been paid to service sectors of the economy.
A world leader in the hospitality business, India-based ITC Hotels is one of the country's largest hotel chains with more than 100 properties in over 70 destinations in the country. As India is currently experiencing economic growth of 7.
