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September 2018

1The Top 5 Things You Need to Know Now in Hotel Digital Marketing: September Edition

By Margaret Mastrogiacomo - Vice President, Strategy at HeBS Digital

1. SEO: The Google search algorithm update on August 1 is now officially rolled out. Overall, the search engine update is considered a broad core algorithm update, so there are no specific optimizations that the SEO community should be focused on.

3What is RFM? Top 5 Ways to Elevate Your Digital Strategy & Increase Direct Bookings

By Margaret Mastrogiacomo - Vice President, Strategy at HeBS Digital

Understanding the lifetime value of guests, including the type of content and promotions that compels them to book direct, is crucial to an effective book direct strategy.So, what's the secret to understanding the value of your guests and knowing your most profitable guest? The answer lies in RFM (recency, frequency and monetary) modeling.

August 2018
July 2018
June 2018
May 2018

1Hotels Have a Growing Guest Loyalty Problem ... and They May Not Even Know It

By Terri Miller - Chief Executive Officer & Co-Founder at Concilio Labs

"We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better." - Jeff BezosThe ability to inspire guest loyalty is, without a doubt, a valuable predictor of long-term success within the hospitality industry.

3Revenue Strategy Report: How Blockchain Could Disrupt Hotel Distribution And Loyalty

By Mark Brandau - Director Of Content at Duetto

Hype surrounding blockchain technology continues to climb, despite the volatility in related cryptocurrencies like Bitcoin seen earlier this year. While it's still too early to know how these distributed-ledger technologies might change the hospitality industry, experts are starting to share details of what could be effective use cases in distribution and hotel loyalty.

April 2018

3Built for the Cloud: A Blueprint for Hotel Technology Success

By Jeff Zabin - Research Director at Starfleet Research

Note: The following is an excerpt from the new Starfleet Research report "Built for the Cloud: A Blueprint for Hotel Technology Success" (now available for complimentary access):When it comes to hotel operations, no times are more interesting than these, to borrow that oft-quoted Chinese curse (or blessing, depending on your perspective): "May you live in interesting times.

4In the Hotel Room of the Future, Technology Will Simplify Things

By Magnus Friberg - CEO & President of Zaplox

Technology is continually evolving at a rapid pace, leaving industries eager to remain ahead of the advancements that continue to redefine their respective offerings and demands. Within the hospitality industry, we see hotels investing in new technology to meet emerging guest expectations and define what the hotel room of the future looks like.

March 2018

18 Vital Email Marketing Tips for a Successful Hospitality Industry Campaign

By Gloria Kopp - Head of Digital Marketing Department at Eliteassignmenthelp

In fact, it's far easier to market your business to a subscriber or existing customer than it is to seek out new ones who you'll need to convince to trust your business. To give you a helping hand on how email marketing can benefit your hospitality business here are eight essential tips you need to know.

5Putting Your Hotel at the Forefront of Innovation

By Magnus Friberg - CEO & President of Zaplox

Of course, with all that is new and exciting, comes the question: How does a hotel stay at the forefront of the movement? How can a hotelier capitalize on this evolution to maximize their offerings and subsequent revenue model? More than anything, how can you continuously put your hotel at the forefront of innovation with ideas that can make you stand out from the competition and keep guests coming back?Luckily, we have the answer(s) for you.

February 2018

1The Value of Social Media in the Hospitality Industry

By Jordan Jones - Social Media Manager of Stonebridge Companies

In 1991 there was no way of foreseeing the impact that social media would have on the industry. Presently, 2.3 billion people are active on social media, and that number increases daily. Companies should no longer debate having a social media presence but rather HOW to utilize the various platforms to increase the experience for your guests and value for your hotels.

46 hotel booking trends we're watching in 2018

By Gautam Lulla - President at Travel Tripper

1. Review platforms attempting to dethrone TripAdvisorThe dominance of the world's biggest travel review site will be heavily challenged in 2018. Along with the less-than-stellar performance of its hotel booking product, TripAdvisor's reputation suffered following revelations that it censored reviews concerning rape allegations at specific hotels.

January 2018

3Why Luxury Hotel Brands are getting into the Vacation Rental Business in 2018

By Richard B. Evans - President of Revenue Report Card LLC & Author of "the Definitive Study of Vacation Rentals"

No one can argue with "the numbers" and decreased market share.With Vacation Rentals continuing to be on rise, hotel executives are taking a long hard look at the Vacation Rental business. Traditional hotels are far from extinction, yet numbers drive executives and solutions need to be found to counter the erosion.

December 2017

3Your Holiday SEO Checklist

By Sophie Tremblay - Digital Marketing Specialist at Net Affinity

Hotels have a lot to gain during the Christmas season with everything from voucher sales, to Christmas parties, holiday stays and more. It is important that your hotel website takes this into consideration and ensures it will be present and ready for the holiday rush.

5Hotel Maintenance Department: How to Optimise It

By Lillian Connors - Senior Digital Marketing Strategist at Bizzmark

Such an element is the hotel maintenance department. This back-of-the-house team is rarely seen, but it's their work, dedication and skills what keep the hotel going. They are the ones that support the core business and improve everyone's safety but they also do their best to improve the establishment's energy efficiency and reduce operating costs.

November 2017

3Hotel Room: Things that Matter Most to Your Guests

By Lillian Connors - Senior Digital Marketing Strategist at Bizzmark

Actually, judging by PwC's Consumer Intelligence Series Report on hotel brand loyalty, room quality is the number one reason for choosing a hotel, for both business and leisure travellers. This doesn't necessarily mean a Jacuzzi or a saltwater aquarium in the room, but the basics that you provide should look and feel luxurious.

4Designing a Truly Impressive Hotel Lobby

By Lillian Connors - Senior Digital Marketing Strategist at Bizzmark

In the past, the lobby was underestimated and served only as a waiting area and a passageway through the hotel. Nowadays, hotel owners are aware that quality hotel service includes a comfortable and inviting lobby, since for many people, hotels are home away from home and the lobbies have become like their living rooms at home.

5The 2017 State of Digital Transformation

By Brian Solis - Principal Analyst at Altimeter, a Prophet co.

Digital transformation is more than a buzz word even though it has definitely achieved that status. In reality, digital transformation is one of the most promising business movements modernizing constructs and models for a digital economy.

October 2017

2OTAs vs Hotels: The Age-Old Battle Over Online Booking

By Dan Lawrence - Head of Marketing at MicroMetrics

While OTAs and hotels seem at odds with each other, they both have one important thing in common: their dedication to the customer-- or more specifically the guest. In regards to online booking, there are important and striking differences between how the two cater to the guest-- which has resulted in OTAs seemingly dominated the online booking market.

3Using Agile Marketing in 2018 to Maximize Results, While Minimizing Risk

By Alan Young - President of Puzzle Partner Ltd.

It's no secret -- the process of building out your 2018 business plan and marketing strategy can, more often than not, feel like gambling. Are you going to wager all your chips (marketing dollars) on black or red, odd or even? Should you make a high bet, or an inside bet? What happens if your bet is a bust? Did you just gamble away the potential success of your business or product?What if we told you that you could minimize that perceived risk, while maximizing results? Typically, the missteps experienced in marketing strategies (especially those specific to content marketing) stem from the misunderstanding of preferred content streams and social platforms popularly used by the target consumer, their core values and their subsequent buying behaviors and motivation(s).

4Three Customer Service Rules That You Need to Follow Correctly

By Katie Scheer - Vice President at ProSolutions

All too often we witness employees that do just enough in their customer service efforts, but this is not enough when you're trying to win loyal customers. For example, there are popular rules of "delivering good customer service" that nearly every company attempts to implement, but their employees do the minimum in their execution and upholding of these rules.

September 2017

4Blockchain: Prepare, disrupt or be disrupted. In any event, get started!

The lesson here is stark: traditional hotel operators need to be learning, educating their teams, working with vendors and forming plans to get ahead of something that could disrupt their business. It's time to prepare, disrupt or be disrupted!Many readers will have heard of blockchain, or most certainly the reason it came into being in the first instance: bitcoin.