Most Read
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November 2017

1Hotel Room: Things that Matter Most to Your Guests

By Lillian Connors - Senior Digital Marketing Strategist at Bizzmark

Actually, judging by PwC's Consumer Intelligence Series Report on hotel brand loyalty, room quality is the number one reason for choosing a hotel, for both business and leisure travellers. This doesn't necessarily mean a Jacuzzi or a saltwater aquarium in the room, but the basics that you provide should look and feel luxurious.

2The 2017 State of Digital Transformation

By Brian Solis - Principal Analyst at Altimeter, a Prophet co.

Digital transformation is more than a buzz word even though it has definitely achieved that status. In reality, digital transformation is one of the most promising business movements modernizing constructs and models for a digital economy.

3The "TRICK" to Navigating the Turbulent Seas of Transition: Traditional Lodging Makes Waves on the High Seas, Part II

By Thomas Mielke - Managing Director at AETHOS Consulting Group

AETHOS Managing Director Thomas Mielke spearheads a profound look at the human resources staffing and skill set issues and challenges that are faced in the cruise sector. This is the second in a series of four articles focusing on human capital advisory in the cruise space.

October 2017

2OTAs vs Hotels: The Age-Old Battle Over Online Booking

By Dan Lawrence - Head of Marketing at MicroMetrics

While OTAs and hotels seem at odds with each other, they both have one important thing in common: their dedication to the customer-- or more specifically the guest. In regards to online booking, there are important and striking differences between how the two cater to the guest-- which has resulted in OTAs seemingly dominated the online booking market.

3Three Customer Service Rules That You Need to Follow Correctly

By Katie Scheer - Vice President at ProSolutions

All too often we witness employees that do just enough in their customer service efforts, but this is not enough when you're trying to win loyal customers. For example, there are popular rules of "delivering good customer service" that nearly every company attempts to implement, but their employees do the minimum in their execution and upholding of these rules.

September 2017

3The next 12 months in Hotel Tech

By Terence Ronson - Hospitality Professional, Technology Consultant, Public Speaker and Inventor

It's that time of the year again when I gaze deeply into my virtual crystal ball and speculate what the technology trends for the next 12 months in the hotel industry will be - so here goes.Firstly, I believe there will be a tectonic shift at the heart of the industry - Property Management Systems (PMS).

August 2017

2The Four Pillars of Hospitality Technology

By Larry Mogelonsky - Owner of Hotel Mogel Consulting Limited and the founder of LMA Communications Inc.,

Nowadays, hoteliers are so inundated with technology that the tasks of prioritization and selection have become far more than just daunting; research and procurement are practically a job title unto themselves! Unless you have specific objectives with a firm plan and budget in mind, you'll easily be intimidated by the sheer myriad of options for consideration.

33 Innovative loyalty programs to be inspired by

By Stuart Dickinson - Freelance journalist, copywriter and media developer

An Accenture study revealed that it is becoming more difficult to retain loyal customers, with 61% of consumers switching some or all of their business to a different brand within the last year. This means that hoteliers need to look into tailoring far more personalised loyalty programs that really speak to your guests and provide the value they want.

4Innovation in luxury hospitality

By Suzanne Godfrey - Guest lecturer at EHL

In the final article of our series of pieces on luxury hospitality based on interviews with leading hoteliers in Paris, Suzanne Godfrey argues that luxury has always been about innovation.True luxury has always been at the forefront of innovation.

July 2017

3Revenue and cost strategies for boutiques, independents

By Robert A. Rauch, CHA - President of RAR Hospitality

Let's look at the revenue components of an independent hotel. A savvy sales team can make or break your hotel as group business generally books well in advance to provide the ideal base business. Without the power of a brand sales team and the tools that they provide, your independent hotel's sales efforts need to ensure that they are utilizing the right channels to effectively capture transient demand.

4Service and Reputation Go Hand in Hand: Tech Suppliers and Hotels Need to Work Together

By Jos Schaap - Founder and CEO of StayNTouch

"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." Warren Buffett"Reputation is only a candle, of wavering and uncertain flame, and easily blown out, but it is the light by which the world looks for and finds merit.

5Will Blockchain Technology put Airbnb, Expedia, and Priceline out of business?

By Frank Wolfe - Chief Executive Officer (CEO) at HFTP

Here are some of the points that the industry audience should find useful:What is Blockchain Technology (BT)?"The blockchain is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value.

June 2017

15 Hotel marketing tips for better Google search results

By Stuart Dickinson - Freelance journalist, copywriter and media developer

While bringing in website traffic certainly is one of Google's most important functions, it's not the only way hoteliers can leverage success from the search giant.Google offers a variety of different services that can help hotel marketers expand their reach, increase online visibility, and ultimately improve their business - and better yet, they're easy to implement and most won't cost you a cent.

5Hotel restaurants - the next boom trend for hospitality technology?

By Matthew Stubbs - CEO, BookingTek

People of all ages are embracing the dining experience, close to home and on vacation. Hotels can capitalize on this right now - but only if they have the right technology and strategy.Dining out is a vital part of the travel experience Over the last five years, eating out locally has become part of our daily lives.

May 2017

2How Artificial Intelligence will change the Hospitality Industry

By Michael Toedt - Managing Partner and CEO at TS&C GmbH

More Individuality through Big DataArtificial Intelligence is a key element of Big Data - also called the Fourth Industrial Revolution. The rational behind is simple and complex at the same time: to find out as much as possible about a customer by using comprehensive data management to then use the insights in order to meet the customer's individual needs.

4The hotel room of the future

By Stuart Pallister - Associate Director, Lausanne Hospitality Research Center

Nowadays, we have wi-fi, a telephone and probably a flat-screen TV. But as hotel guests become increasingly tech-savvy, they are likely to expect to have the latest technology on hand.According to EHL strategy professor Achim Schmitt, hotel rooms all seem pretty similar these days: they have a bed, a bathroom, a TV and a small desk.

5Optimizing your online channels: 9 proven ways to make OTAs work for you

By Fig Cakar - Managing Director - the Americas, SiteMinder

Like Google, OTAs have their own algorithms to determine how hotels rank on their website. I would know; I worked at one for many years.And, while I (or anyone else) could never profess to understand the complete math behind hotel rankings on OTAs, it should come as no surprise that hotels that generate larger revenue for OTAs will almost always earn themselves a higher spot.

April 2017

2These Major Trends Are Changing the Hospitality Industry, as You Know It

By Jos Schaap - Founder and CEO of StayNTouch

In the hospitality industry, the only thing that's constant is change. It's clear you can't talk about the hospitality industry these days without talking about disruption. As a hotelier, you need to constantly keep your pulse on emerging trends to avoid disappointing guests and falling behind competitors.

4SEO for Independent Hotels: What, Why and How

By Sophie Tremblay - Digital Marketing Specialist

To make things a little clearer, we've put together a concise and skimmed-down guide on the most important things you need to know about your hotel website's SEO and how to get started.We'll be telling you about:The Basics - What is SEO?Why does your hotel need optimisation?KeywordsTools to help you get started with SEO What Is Search Engine Optimization?Search Engine Optimization (SEO) is the strategy, comprised of both creative and technical elements, used to increase the authority, visibility and presence of a website organically in search engine results.

March 2017

2Big Data for Big Pay-Off

By Paul Van Meerendonk - Director - Advisory Services at IDeaS Revenue Optimization

But while big data might be heralded as the core of intelligent decision-making, using it effectively can prove to be daunting task for many hotels - especially for those looking to use industry data to develop new revenue management strategies, such as an increasingly essential need for hotels to strengthen their channel performance capabilities.

4What Hoteliers Need To Know About Personalisation Technology

By Sarah Came - Copywriter and Content Marketing Specialist, GuestRevu

In today's world of easily accessible big data, personalisation (admittedly in variably successful forms) is ubiquitous. People you have never had a conversation with in your life send you marketing emails addressed to you by name, and Facebook wishes you happy birthday, knows what news you will be interested in, and makes videos of you and your friends.

February 2017

2Unlocking a hotel innovation strategy

By Carlos Martin-Rios - Assistant Professor of Innovation and Human Resources at EHL By Sabina Savatin - Student at Ecole Hoteliere de Lausanne

It is human nature to always look for a better, more enhanced experience. Arguably, innovation is the key idea that is shaping corporate life, or even defining the actual corporate mission. Hospitality firms are not indifferent to the changes occurring at the level of their competitors, the fast-paced market, or emerging technology breakthroughs.

January 2017
December 2016

5Travel and Hospitality Predictions for 2017

By Mihaela Lica Butler - Reporter for Hospitality Net

There's something special about the end of the year, as industry experts in every niche look ahead with hope, trying to predict what the future will change and bring new in their respective fields. Hospitality follows the trend, and I have been speaking with several personalities and specialists to discover their thoughts about what to expect in travel and hospitality in 2017.

November 2016

2My approach to revolutionizing the hospitality industry

By Ian Millar - Professor at Ecole hoteliere de Lausanne

Maintaining a high level of innovation is crucial for the well-being of the entire HoReCa sector, writes Ian Millar of the Ecole hoteliere de Lausanne. One way to foster this innovation is through mentorships, he explains: By providing our professional expertise to young innovators, we can help them become competitive - and this ultimately enables them to contribute to the future of all of us in the industry.