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CRM - the Central Element of Success

Hardly any industry collects as much data about its customers as the hotel industry. Along the Customer Journey, each guest leaves hundreds, if not thousands, of digital traces. Modern hoteliers, especially in a post-COVID world must be able to make...

dailypoint™

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dailypoint™

The Right CRM Software is Essential for Success in a Post-COVID World, Here’s Why.

The pandemic has changed the world in so many ways, including guest behaviors and priorities. In times of crisis, humans tend to move down Maslow's Hierarchy of Needs to prioritize food, security, and safety. But as we enter 2021, we move beyond bas...

SalesAndCatering.com, LLC

SalesAndCatering.com, LLC

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SalesAndCatering.com, LLC

Hyper-personalized, Fully-automated, and Real-time Omnichannel Marketing Through Open Customer Data Management Platforms Will Shape the Future of Hotel Marketing

As the COVID-19 pandemic continues to impact the hospitality industry for years to come, it is even more important for hoteliers to invest in the right tools and technology in order to capitalize on what travel demand remains. Our mission at NextGue...

NextGuest

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NextGuest

Visioning the post-COVID era in CRM & loyalty

The importance of loyalty during a downturn cannot be emphasized enough. Guests that love your property are going to be far more engaged than transient one-timers. They will also be better guests than deal-seekers amidst a global downturn. And, once...

Cendyn™

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Cendyn™

Visioning a Post-COVID Era in CRM & Loyalty

In this viewpoint, we asked 5 leading solution providers to share their views and thoughts on how CRM & loyalty will change in the post-COVID era.

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Visioning a post-COVID Era

Visioning a Post-COVID Era in CRM & Loyalty

Earning Loyalty In An Altered Marketplace Demands Personalized Attention

When Walt Disney Studios first developed the Disney Movie Insiders program it typified the quintessential loyalty initiative: Designed primarily for consumers of its in-home DVD and Blu-ray market, the program strictly rewarded Disney fans with poin...

Oracle Hospitality

Oracle Hospitality

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Oracle Hospitality

Reclaiming control over online distribution in the post-COVID hotel market

The early days of the COVID-19 crisis have exposed shortcomings among big actors in online distribution (such as OTAs), especially regarding reimbursement in the event of force majeure. The subpar handling of this exceptional situation has caused ne...

PrivateDeal SA

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Digital Marketing

PrivateDeal SA

Visioning The Post COVID-Era For Distribution And Digital

In the midst COVID-19, hoteliers responded quickly to manage reservations through direct and indirect channels, adjust cancellation policies, and adopt stringent cleaning and social distancing protocols to accommodate concerned guests.

Oracle Hospitality

Oracle Hospitality

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Digital Marketing

Oracle Hospitality

Technology-Driven Insights Are The Secret To Hotels Winning More Heads On Beds

Corporate travel and events have been a major casualty of the COVID-19 crisis - hitting hotels hard. With business travel down more than 90%, attracting leisure guests has never been more important to safeguarding a hotel's future.

Fornova

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Digital Marketing

Fornova

Don’t Lose Sight of the Optimal Distribution Strategy

It's easy to forget that hotels first started selling their rooms online just 20 years ago. Over the past two decades, hoteliers have learned a great deal about how to distribute their inventory in the most cost-effective manner. We learned the impo...

SHR, Sceptre Hospitality Resources LLC

SHR, Sceptre Hospitality Resources LLC

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Digital Marketing

SHR, Sceptre Hospitality Resources LLC