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Marriott APAC CMO: 'Marketers who can identify local trends and adapt will recover quickest'

Nobody could have predicted how 2020 was going to turn out, but in every crisis, there is always an opportunity. When battling a crisis, the key ingredient to success is to respond swiftly and make decisions to keep things moving forward, Bart Buiring (pictured), chief sales and marketing officer, Asia Pacific at Marriott, International told Marketing.