Social Media Filter 10 more External Reach the Right Travelers: Facebook Targeting for Hotels According to Hootsuite, organic reach hovers around 5% and Facebook is continually evolving its algorithm to “provide a better user experience”, which often comes at a cost for businesses. We know that hotel social media marketing is an important pa... TravelBoom More in this category Social Media More like this External Is TikTok part of travel's recovery toolbox? TikTok has often been dismissed as a video platform for Gen Z, but travel brands are increasingly turning to the app to help broaden their reach. Phocuswire More in this category Social MediaMore in this category Digital Marketing More like this External How this travel blogger pivoted during the pandemic Gabby Beckford is an expert planner, even when things don’t work out as expected. Shortly after graduating from college and getting her first job in engineering, she realized that working in an office wasn’t for her. But this didn’t throw her off co... Google More in this category Social MediaMore in this category Digital MarketingMore in this category Consumer Trends More like this External Google Posts open to hotels for update notices but not promotions Google is now officially allowing hotels to use Google Posts, but only in a limited manner. Hotels can use Google Posts to give customers notifications about the hotel, but not for offers or promotional purposes. searchengineland.com More in this category Search MarketingMore in this category Social MediaMore in this category Digital Marketing More like this External Cornell Research: Social Listening to Create Bespoke Customer Experiences: Best Practices for Hospitality Operators Social listening involves using the information customers post publicly to better personalize their experience. But distinguishing the messages that matter (and responding to them promptly and effectively) is not easy—with customers in the United St... School of Hotel Administration at the Cornell SC Johnson College of Business More in this category Social MediaMore in this category Digital Marketing More like this The Hotel Yearbook Technology 2024 Entering the Everything-Data Decade Download Your content on Hospitality Net? Hospitality Net membership explained
External Reach the Right Travelers: Facebook Targeting for Hotels According to Hootsuite, organic reach hovers around 5% and Facebook is continually evolving its algorithm to “provide a better user experience”, which often comes at a cost for businesses. We know that hotel social media marketing is an important pa... TravelBoom More in this category Social Media More like this
External Is TikTok part of travel's recovery toolbox? TikTok has often been dismissed as a video platform for Gen Z, but travel brands are increasingly turning to the app to help broaden their reach. Phocuswire More in this category Social MediaMore in this category Digital Marketing More like this
External How this travel blogger pivoted during the pandemic Gabby Beckford is an expert planner, even when things don’t work out as expected. Shortly after graduating from college and getting her first job in engineering, she realized that working in an office wasn’t for her. But this didn’t throw her off co... Google More in this category Social MediaMore in this category Digital MarketingMore in this category Consumer Trends More like this
External Google Posts open to hotels for update notices but not promotions Google is now officially allowing hotels to use Google Posts, but only in a limited manner. Hotels can use Google Posts to give customers notifications about the hotel, but not for offers or promotional purposes. searchengineland.com More in this category Search MarketingMore in this category Social MediaMore in this category Digital Marketing More like this
External Cornell Research: Social Listening to Create Bespoke Customer Experiences: Best Practices for Hospitality Operators Social listening involves using the information customers post publicly to better personalize their experience. But distinguishing the messages that matter (and responding to them promptly and effectively) is not easy—with customers in the United St... School of Hotel Administration at the Cornell SC Johnson College of Business More in this category Social MediaMore in this category Digital Marketing More like this
