The UK & Ireland chapter of the Pacific Asia Travel Association (Pata) has identified 11 key trends that it expects to shape travel in the region in 2021 and beyond.
As coronavirus vaccines started rolling out late last year, there was a palpable sense of excitement. People began browsing travel websites and airlines grew optimistic about flying again. Ryanair Holdings even launched a "Jab & Go" campaign alongside images of 20-somethings on holiday, drinks in hand.
The IATA Travel Pass, currently in pilot phase with Singapore Airlines, IAG Group, Emirates, Etihad, and Qatar Airways, and targeted for launch by March, will hopefully give confidence to governments and health authorities to open their borders without the requirement of quarantine.
A company known primarily for its big-city hotels with a business-leaning bent, Langham Hospitality Group would seem among the most exposed to Covid-19's economic wrath.
Could I Have Attended This Virtually? Events In The Age Of New Protocols, Cool Tech And Changed Expectations
I had my first ART yesterday. I wished I could say this involved me splashing blobs of paint on a blank canvas like Pollock or Picasso; rather it was having cotton buds stuck up my nostrils. Honestly, the Antigen Rapid Test wasn't as bad as I had feared, it felt more like the tingling you get from overdosing on good wasabi.
Minor International is a hospitality industry powerhouse. Based in Bangkok, Minor operates more than 530 hotels in 56 countries, with a large presence in Asia (where it operates chains across the region, including the Anantara luxury hotel brand), Europe (where it runs the NH chain of hotels), and Africa.
While speaking at the FICCI webinar on 'Future of Travel, Hospitality and Tourism Industry and the Way Forward', Professor Chekitan S Dev, School of Hotel Administration, Cornell SC Johnson College of Business, suggests that viewing the Covid-19 crisis as an opportunity will help the travel and hospitality industry learn new ways to survive and thrive in a 'better normal' world.
COVID has turned online travel from a game of inches to one of millimetres, said Timothy Hughes, vice president corporate development of Agoda, paraphrasing an oft-quoted phrase of former Expedia CEO Dara Khosrowshahi.
A sharp shift towards domestic tourism, shorter booking lead times, and rising demand for contactless booking tools are some of the emerging trends in the post-pandemic travel landscape in China and South Korea.
More consumers in Asia are gravitating towards OTAs as contactless transactions and information transparency race to the fore of the Covid-19 world, edging businesses towards the ever-increasing need for digitisation.