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Baird/STR Hotel Stock Index drops 36.0% in March

The Baird/STR Hotel Stock Index dropped 36.0% in March to a level of 2,748. Year to date through the first three months of 2020, the stock index was down 47.9%. "Hotel stocks experienced one of their worst months on record as investors contemplated worst-case liquidity scenarios for hotel companies driven by the COVID-19 demand shock and potential hotel closures," said Michael Bellisario, senior hotel research analyst and director at Baird.