Event News - south-america Page 2 of 10

4 Easy and Effective Steps to Market Your Unique Event Space - A Case Study

From managing your internal team to keeping your guests satisfied, there is a lot to do during the day-to-day operations at your hotel. Have you ever discovered substantial revenue opportunities, like an underutilized event space, but felt overwhelmed by the prospect of launching a daunting marketing campaign? What if you could follow four simple steps to promote your meeting space and instantly see results? Well lucky for you, increasing group bookings can be this easy through an integrated digital marketing strategy.

A call to move gender diversity from female fight to industry fight

View by Iñigo Capell

"At Radisson Hotel Group (RHG), we are proud to be a company that actively encourages women to excel in their careers through our Diversity, Equity & Inclusion (DEI) initiatives. At the present time, the hospitality industry is comprised 70% of women[1], showing an incredible potential for female leadership, however only 8% of women in hospitality hold senior positions, demonstrating a substantial gender disparity."

WTTC Global Summit in Buenos Aires to focus on leadership, biometrics, crisis management and sustainable growth

The World Travel & Tourism Council (WTTC)'s 2018 Global Summit will take place in Buenos Aires, Argentina on 18-19 April. Industry leaders from public and private sector will discuss the theme of 'Our People, Our World, Our Future', debating how the sector is placed to create sustainable jobs in a future of transformational technology, increasing environmental pressures, and in a world where security concerns are paramount.

The #1 Most Important Takeaway for Hotels from ITB Berlin 2018

With another enlightening ITB Berlin event behind us, it’s time to reflect on what we learned this year. And not just reflect on the insights we’ve acquired, but act on them. How has traveler behavior evolved? How has hotel technology advanced? What does the future of travel and hospitality look like? And what bearing does all this have on hotel marketing and distribution? The answers to these questions, supported by every workshop, panel discussion, and conversion we attended or held in the course of this influential conference, all point to one resounding truth: The future of the industry is digital.

Defining Your Hotel's Online Reputation: Webinar Recap & Video

The latest joint webinar from trivago and Tnooz tackled the topic of online reputation for hotels: how it’s affecting their ability to drive bookings and what they can do about it. In the session, entitled “Beyond Reviews: Defining Your Hotel’s Online Reputation,” trivago’s Industry Manager for English-speaking Markets Aly Thompson revealed the root causes of low ratings and damaging reviews, debunking the myths and demystifying the considerable role metasearch plays in reputation management.