ATLANTA, May 5 / Holiday Hospitality – operator or franchisor of more than 2,600 Inter-Continental, Crowne Plaza, Holiday Inn, Holiday Inn Express and Staybridge Suites properties around the world – announced today that it has changed its corporate name to Bass Hotels & Resorts.

Bass Hotels & Resorts is the hotel business of Bass PLC, the U.K.-based hospitality, leisure retail and branded drinks company. Bass American Depository Receipts (ADRs) trade on the New York Stock Exchange under the trading symbol "BAS."

"With the recent addition of Inter-Continental to our organization, it became apparent that our previous corporate identity no longer reflected the diverse nature of our global brand portfolio," said Thomas R. Oliver, chairman and CEO of Bass Hotels & Resorts. "This change also is an opportunity for us to strengthen the association of our brands with our parent company in investors' and consumers' minds, and reflect a corporate identity consistent with other Bass businesses."

NOTE: Bass Hotels & Resorts(R), the hotel business of Bass PLC of the United Kingdom, operates or franchises more than 2,600 hotels and 450,000 guest rooms in more than 75 countries and territories.

The following service marks are owned by Bass Hotels & Resorts Inc., its subsidiaries or affiliates: Holiday Inn(R), Crowne Plaza(R), Holiday Inn Express(R), Holiday Inn Select(R), Holiday Inn Garden Court(sm), Holiday Inn SunSpree(R) Resorts, Staybridge Suites by Holiday Inn(sm), Holidex(R), Holidome(R), Priority Club(R) Worldwide, e.space(R), Inter-Continental(R), Forum(R), Six Continents Club(R), Corporate Rate Portfolio(R) and Global Partner Hotels and Resorts(R).

Bass Hotels & Resorts offers information and reservations capability on its pages on the World Wide Web of the Internet – www.holiday-inn.com for Holiday Inn hotels and Holiday Inn Express hotels, www.crowneplaza.com for Crowne Plaza Hotels and Resorts, and www.interconti.com for Inter-Continental Hotels and Resorts. Information on the company's newest brand, Staybridge Suites by Holiday Inn, is available at www.staybridge.com. The recent acquisition of Inter-Continental Hotels and Resorts vaulted the company into the five-star upscale market offering a variety of first-class hotels in major markets around the world.

Elisabeth Taylor
770-604-5141
IHG