Westlake Village, CA - ValueClick, Inc. VCLK, a leading provider of interactive and traditional marketing solutions, today announced that its subsidiary Mediaplex, best known for its cutting edge MOJO advertising technology, has been selected by PinPoint Media to power online advertising campaigns for Radisson Hotels and Country Inns and Suites. PinPoint Media, a full service media management company specializing in media planning, buying, optimization and tracking, plans to migrate its other clients including Northwest Airlines and ICM to the MOJO platform.

"Mediaplex's MOJO AdServer solution complements our strategy in meeting Radisson Hotels' and Country Inns and Suites' business goals of driving targeted traffic and maximizing the return of investment on their site," stated Adam Kaufman, CEO of PinPoint Media. "Mediaplex's real-time tracking and reporting, especially on both view through and click through ROI, gives us the power to continually optimize on-the-fly."

Mediaplex is the only company in the industry fully implementing digital ad serving capabilities within email technology, creating the same type of spending-to-results performance measurements offered by digital ad serving. This is achieved without the need for retagging and without duplicating reporting across all facets of digital media. Mediaplex's single platform MOJO technology provides one focal point for the tracking, reporting, optimization, and integration of banner, email, and wireless campaigns.

"We are pleased that PinPoint Media has recognized Mediaplex as a leader in the digital messaging realm," stated James Zarley, Chairman and Chief Executive Officer of ValueClick, Inc. "Through our relationship with PinPoint Media and other such interactive agencies, advertisers can take advantage of the reliability and flexibility of Mediaplex's solutions."

About PinPoint Media

PinPoint Media is a full service interactive ad agency, specializing in online media planning, buying, tracking and campaign optimization. From banners to opt-in email, PinPoint Media's singular focus is to deliver incremental ROI to our customers.

About ValueClick, Inc.

ValueClick, Inc. VCLK is a leading global provider of digital marketing solutions for advertisers and web publishers. Through a combination of digital advertising, digital marketing and digital retention marketing, ValueClick provides marketers with custom media solutions to both build brand value and attract targeted, high-quality customers. To accomplish this, ValueClick employs rigorous network quality control, advanced targeting capabilities and an integrated product line. For website publishers of all sizes, ValueClick offers the ability to create reliable new revenue opportunities from their advertising inventory. ValueClick, Inc. offers marketers and advertisers a wide spectrum of custom media and technology solutions such as publisher and real-time third party ad serving, CPM, CPC, and CPA models, agency management software, and both customer acquisition and customer retention email technology.

ValueClick provides results for clients such as the Coca-Cola Company, Heineken N.V., Sara Lee Corporation, GlaxoSmithKline, Citigroup, Inc., American Express Company, British Airways, Hyatt Corporation, AAA, Ameriquest, WorldComm, the Wall Street Journal's Career Journal and Real Estate Journal, Barclays Bank, Dell Computers, Expedia, and Microsoft. For more information, please visit .

This release contains forward-looking statements that involve risks and uncertainties, including trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted and reported results should not be considered an indication of future performance. Important factors which could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on April 2, 2001, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Daniel Whitehead
954.255.7772, ext. 112