Onity, a company of the CHUBB Plc group (LSE CHB) and the world leader in electronic solutions for the hospitality industry, will launch a re-branding strategy to encompass the expansion of services and integrated technological solutions for this market. The prestigious firm LANDOR Associates, the world expert for branding strategy, has been chosen to assist Onity with this endeavor. Onity is the leading global service organization in the manufacturing, sales, installation and servicing of electronic card locking systems for the hospitality industry worldwide.

With over two million electronic card locks installed in over 15.000 hotels around the globe, Onity is the preferred supplier of most domestic and international hotel chains. "Our success within the hospitality industry is based on our ability to consistently be the best in class for products and service for an industry that knows what service is about," - said Pascal Metivier, Vice President of Global Sales and Marketing. - Several years ago, Onity began expanding its services to the hospitality industry worldwide by launching a specially for in-room guest use.

In 2001, Onity secured a strategic agreement with the famous Dutch electronics company PHILIPS. The two companies joined forces to design and provide specific Close Circuit TeleVision ( CCTV ) solutions for the hotel industry worldwide. The combination of PHILIPS technology and the global sales and service network of Onity was well received by the hospitality industry.

Early in 2002, Onity continued its diversification for growth by acquiring SENERCOMM, the worldwide specialist in energy management solutions for hotels. Pascal Metivier, Vice President of Global Sales and Marketing, also announced that other acquisitions are planned in the near future.

" If our roots are buried in the manufacturing of electronic locks, today our business is all about new growth fertilized by service. For us service includes designing products with the direct input of our customers so that we best respond to their needs. It also includes an important role of consulting for new build hotels, renovation and retrofit. And, last but not least, it includes confirming for our customers that anywhere in the world, they can call us and we will be there to serve them.

Today, we are the worldwide leader in what we do, this is not where we stop, this is only the foundation of our growth. With our electronic locks and in-room safes, our CCTV solutions by PHILIPS and our latest acquisition of SENERCOMM energy management products, we are anything but just a lock manufacturer.

Consequently, our current name, Onity, feels like a suit that had become too tight. We strongly believe that the timing is perfect for us to have a new suit made and that LANDOR Associates is the best tailor for the job, " - says Metivier.

About Onity SYSTEMS - Onity is the leading international provider for electronic locking systems, and offers integrated technological solutions and services for the hospitality industry, including electronic in-room safes, CCTV surveillance systems by Philips, and Senercomm energy management products. Including manufacturing operations in Spain, Mexico and the US, Onity has an extensive sales and service network that spans the globe. With innovative products specially designed to meet the needs of the hospitality industry, Onity continues to provide technological advancements in real-world applications.

About LANDOR - Founded in 1941 in San Francisco, LANDOR is a company focused on consultancy and corporate image creation, drawing on more than 60 years experience. LANDOR has 20 offices around the world, in Chicago, Cincinnati, Dubai, Hamburg, Hong Kong, Irvine, London, Madrid, Mexico, Milan, New York, Paris, San Francisco, Sao Paulo, Seattle, Singapore, Stockholm, Sydney, Tokyo, and Vienna. Its international clients include Microsoft, Alcatel, Pizza Hut and BP. In addition, LANDOR was creator of the official symbols of the 1996 Atlanta Olympic Games, the 1998 Nagano and the 2002 Salt Lake City Winter Olympics.

TESA is a licensed brand of Talleres de Escoriaza S.A.