London, UK -- Hilton International today announces the signing of an agreement to operate the Hilton London Euston - previously operated by London Plaza Hotels as the London Euston Plaza Hotel - from 1st November 2004. The150-room, four-star property will, along with the recently announced Hilton London Canary Wharf and Hilton London Tower Bridge, bring the number of hotels operated by Hilton in the London region to 17.

Situated yards from Euston station and just a few minutes walk from Kings Cross and St Pancras stations (as well as from the forthcoming St Pancras Eurostar link) the Hilton London Euston is ideally placed for both corporate and leisure visitors to the capital. The hotel is currently undergoing a complete refurbishment of facilities, including the lobby, all 150 guest rooms, 11 meeting rooms, the fitness centre, and the two dining outlets and separate bar.

Wolfgang M. Neumann, Area President, Hilton UK & Ireland, said: 'Being so close to key rail transport hubs, the Hilton London Euston will be perfectly positioned for the domestic and international traveller. The Euston and Kings Cross area continues to develop and rejuvenate, and with the demand for high quality hotel accommodation and service likely to grow, the Hilton London Euston will be ideally placed to capitalise on this demand.'

Asif Bhatia, Chief Executive, London Plaza Hotels, said: 'This partnership provides a great opportunity for this excellent property to benefit from the global reach and operational expertise of one of the world's most powerful hotel brands. Located in an exciting and increasingly vibrant area of London, steeped in the literary traditions of Bloomsbury and boasting unsurpassed travel connections, the Hilton London Euston is destined for popularity with both Corporate and Leisure guests alike.'

Hilton London Euston is one of 24 new Hilton International hotels - representing approximately 7,000 guestrooms - due to open worldwide within the next 24 months.

Hilton UK & Ireland currently operate 78 hotels with over 15,000 bedrooms and 15,000 staff throughout the country.

Hilton International (HI), an operating division of the UK based Hilton Group plc, owns the rights to the Hilton brand name throughout the world, with the exception of North America. HI operates over 400 hotels, with some 250 branded Hilton, over 150 under the mid-market Scandic brand plus 15 luxury Conrad hotels. Hilton International employs more than 44,000 staff in over 70 countries. A global marketing alliance between Hilton International and the North American based Hilton Hotels Corporation (HHC), extends the number of hotels operated by both companies worldwide to over 2,400 - over 500 of which are branded Hilton.

Andy Collingridge
+44 (0) 20 7856 8471
Hilton