BEVERLY HILLS, Calif. | J. David Greydanus has been named senior vice president - brand management for Hilton Hotels Corporation's (NYSE:HLT) recently unveiled The Waldorf=Astoria Collection(R). He most recently served as senior vice president - brand management for Embassy Suites Hotels. He will continue to report to Tom Keltner; president brand performance and development group.


In his new position, Greydanus will be responsible for the product definition, marketing, and unit development of The Waldorf=Astoria Collection around the world. As such, the company anticipates that its new Waldorf-Astoria Collection will grow through co-branding of existing luxury landmark or boutique hotels that will add The Waldorf=Astoria Collection to their name; designation of existing high-end Hilton or Conrad hotels as part of The Waldorf=Astoria Collection; and opening new-build hotel/residential developments in gateway cities using the Waldorf=Astoria brand name itself to provide prestige and elegance, globally.

Greydanus has been involved in the hospitality business for 25 years, 15 with Hilton/Promus/Doubletree. During that time he has served as director of sales/marketing, general manager, sr. director of field sales/marketing; area vice president of operations; regional vice-president of operations for Doubletree and Embassy Suites, and senior vice president of operations for a portfolio of 98 company managed Embassy Suites and Hilton Suites Hotels. He had been the Embassy Suites brand manager since February 2003.

A native of Grand Rapids, Michigan, Greydanus received a bachelor of arts degree in English literature and history from Calvin College in Grand Rapids.

About The Waldorf=Astoria Collection | The Waldorf=Astoria Collection(R), the new, elite brand designation of Hilton Hotels Corporation, will build upon the legend that company founder Conrad N. Hilton called "The Greatest of Them All," the Waldorf=Astoria. Criteria for the exclusive designation of The Waldorf=Astoria Collection will include architectural significance, unique decor and original artwork, historic or landmark status and a reputation for product and service excellence.

About Hilton Hotels Corporation | Hilton Hotels Corporation is recognized internationally as a preeminent hospitality company. The company develops, owns, manages or franchises more than 2,300 hotels, resorts and vacation ownership properties. Its portfolio includes many of the world's best known and most highly regarded hotel brands, including Hilton(R), Conrad(R), Doubletree(R), Embassy Suites Hotels(R), Hampton Inn(R), Hampton Inn & Suites(R), Hilton Garden Inn(R), Hilton Grand Vacations Club(R), Homewood Suites by Hilton(R) and The Waldorf=Astoria Collection(TM).

Kathy Shepard
310-205-7676
Hilton

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