Historic Hotels of America® Joins Preferred Hotel Group Brand
Long-Term Licensing Agreement with the National Trust for Historic Preservation Creates Fifth Preferred Hotel Brand and Unprecedented Opportunity to Expand Historic Hotels of America
NEW YORK | In a partnership of “historic” proportions, the National Trust for Historic Preservation and Preferred Hotel Group, Inc., have announced a long-term agreement to grow and enhance the Historic Hotels of America brand of the National Trust for Historic Preservation. Preferred Hotel Group will license Historic Hotels of America from the National Trust for Historic Preservation, managing it as a separate business unit. The partnership creates a strategic business relationship for Historic Hotels of America and adds a fifth brand and more than 200 new member hotels to Preferred’s portfolio, which already represents more than 400 hotels and resorts in 65 countries around the world. The National Trust for Historic Preservation is a non-profit membership organization providing leadership, education, advocacy and resources to people working together to save historic places in the United States.
“We’re proud to be aligned with such an esteemed organization as the National Trust for Historic Preservation,” commented John Ueberroth, Chairman & CEO of Preferred Hotel Group, a multi-brand corporation that delivers comprehensive sales, marketing, and distribution services to independent hotels and resorts worldwide. “Historic Hotels of America is a unique brand with great potential for growth, and we believe Preferred has the ideal infrastructure and resources to shepherd its expansion with the integrity it deserves.”
“Our relationship with Preferred Hotel Group is good news for everyone involved,” said Richard Moe, President of the National Trust for Historic Preservation. “Historic Hotels of America will benefit from the increased visibility and value of its association with Preferred. This will mean expanded opportunities for consumers to experience these great historic lodgings, which in turn should benefit Historic Hotels of America members and sustain their position as cultural landmarks and economic anchors in their communities.”
In order to preserve the authenticity of the brand, Historic Hotels of America’s standards will be maintained under clearly stated guidelines from the National Trust for Historic Preservation. Executive Director Thierry Roch will continue to oversee operations and ensure brand continuity. Historic Hotels of America includes more than 200 of the most historic lodgings in the United States, not to mention some of the most prestigious – the Waldorf=Astoria (New York, N.Y.) and the Grand Hotel (Mackinac Island, Mich.) among them. Nineteen properties, including The Brown Palace Hotel & Spa in Denver, The Peabody Hotel in Memphis and The Greenbrier in White Sulphur Springs, W. Va., are already affiliated with a Preferred Hotel Group brand. To qualify, each must be at least 50 years old and conform to specific historic building and service criteria set by the National Trust for Historic Preservation.
Preferred Hotel Group is a global leader in the hospitality industry, delivering high-performance sales, marketing, and technology solutions to 400+ independent hotels and resorts in more than 65 countries. Its family of brands represents a collection of the finest hotels in the world and include Preferred Hotels® & Resorts, (
In Fall 2007, the company entered the luxury real estate market with the launch of Preferred Residences. The new brand’s exclusive luxury branded exchange provides an exceptional level of service and amenities. Properties are held to exacting standards derived from the same Preferred Global Standards of Excellence™ on which the company has built its 40-year heritage in the hospitality industry. For more information please visit
The National Trust for Historic Preservation is a non-profit, non-governmental membership organization bringing people together to protect, improve and enjoy the places that matter to them. By saving the places where significant moments from history – and the important moments of everyday life – took place, the National Trust for Historic Preservation helps revitalize neighborhoods and communities, spark economic development and promote environmental sustainability. With headquarters in Washington, DC, six regional offices, 29 historic sites, more than 270,000 members and partner organizations in all 50 states, the National Trust for Historic Preservation provides leadership, education, advocacy and resources to a national network of people, organizations and local communities committed to saving places, connecting us to our history and collectively shaping the future of America’s stories. For more information visit
Historic Hotels of America is a program of the National Trust for Historic Preservation that was formed in 1989. Historic Hotels has identified more than 200 hotels located in the U.S.A that have faithfully maintained their historic integrity, architecture and ambiance. To be selected for this prestigious program, a hotel must be at least 50 years old, listed in or eligible for the National Register of Historic Places or recognized as having historic significance. Historic Hotels of America is aligned with Historic Hotels of Europe, a federation of 16 European hotel associations in 16 countries, and with Historic Hotels of Mexico, an association of hotels and restaurants located in buildings of historical significance including haciendas, palaces, monasteries, convents, fortresses, country estates. For more information please visit
Jan Rothschild
+1 (202) 588-6103
Historic Hotels of America®
