New Educational Institute DVD Provides Insight Into Sales Tactics For Tough Economic Times
An accompanying 32-page workbook provides sales teams with activities to promote brainstorming and idea building that will help properties create a new plan for meeting economic challenges. Sales professionals who use the exercises in the workbook will emerge with concrete ideas for updating packages, responding to shorter booking windows, capturing new prospects, negotiating based on value, and forging new partnerships.
To preview the DVD trailer, visit .
“Sales Tactics in a Tough Economy” is available for $139.95 for AH&LA members and $179.95 for nonmembers. EI is offering introductory pricing of $99 for AH&LA members and $140 for nonmembers through April 30, 2009. Reference code STTE9 when placing your order online at www.ahlei.org or call 800-752-4567 or 517-372-8800. Outside the U.S. and Canada, call 407-999-8100.
Established in 1953 as a nonprofit educational foundation of the American Hotel & Lodging Association, the Educational Institute’s mission is to support AH&LA by becoming the preferred provider to the lodging industry, hospitality schools, and related hospitality industries both domestically and internationally by developing and providing quality resources to train, educate, and certify hospitality professionals.
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