Frankfurt Benefits From Trade Fair
RevPAR percentage change year on year 2009 v 2008
Source: STR Global / Fairmas
Such positives, while short-lived, should be appreciated even if the long-term prognosis for the city is less rosy. In the latest version of STR Global’s new product, the Hotel Market Forecast, Frankfurt’s RevPAR is projected to drop between 1 percent and 4 percent during 2009 compared with the previous year. The decline is mainly the result of falls in occupancy. This forecast is considerably more optimistic than some other German cities. For example, Berlin’s RevPAR is expected to fall between 10 percent and 15 percent over the same period. The Hotel Market Forecast models performance using around 300 economic indicators including local drivers for each market. Because the economic climate is changing so quickly, the Hotel Market Forecast is updated with projections each month, enabling subscribers to keep an eye on specific upcoming conditions.
About STR & STR Global
For more than 20 years, STR has been the recognized leader for lodging industry benchmarking and research. STR and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 37,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit or .
Jeff Higley (STR)
VP, Digital Media & Communications
Phone: +1 (615) 824-8664 ext. 3318