Sienna Miller regularly sips cocktails at 60 Thompson, and Russell Crowe recently threw a party there. Further downtown, Madonna, Jay-Z and Sean Combs hang out at sister hotel Thompson Lower East Side. Jason Pomeranc, co-founder of the Thompson Hotel Group, can claim much of the credit for attracting these high-profile patrons. The 38-year-old master of style and buzz at the boutique properties understands the celebrity sensibility because he's part of their crowd. “I have always had an incredible obsession with pop culture,” says the hotelier, who once dated actress Shannen Doherty.

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