Four cities have been added to the Hotel Market Forecast reports programme of STR Global, the leading provider of performance data to the world’s hotel industry. In Scandinavia, these are Stockholm, Oslo and Malmo. Dubai is the first market covered in the Middle East. The Hotel Market Forecast reports provide two years of forecast data that reduce uncertainty and improve the decision-making process of hotel owners and operators and, ultimately, add to the bottom line.

Forecasted RevPAR performance for year-end 2009 vs. 2008

Best case

Worst case

Dubai

-25%

-28%

Malmo

0%

-2%

Stockholm

-6%

-8%

Oslo

-11%

-13%

The Hotel Market Forecast gives subscribers the expected occupancy, average room rate and revenue per available room (RevPAR) performance for a selected market.

“We are delighted to bring the forecasting potential of our reports to these new markets”, said Elizabeth Randall, managing director of STR Global. “The four markets for which we now have Hotel Market Reports are important in their respective regions and once again highlight the broad reach of our knowledge base at STR Global”. The Hotel Market Reports were launched for 42 markets in March 2009.

Produced in conjunction with e-forecasting.com, an economic consulting company based in the U.S., the market forecast is based upon the most recent available economic data and STR Global’s historic market data. The advanced model considers about 300 economic indicators, including gross domestic product, the price of oil, exchange rates, consumer confidence and business sentiment. It also takes into account local drivers of a particular market. Each market has a unique model to predict future performance that includes the impact of destination brand marketing and major local events, enabling subscribers to keep an eye on specific upcoming conditions.

“Market conditions change rapidly, so it is increasingly necessary to stay regularly appraised of industry conditions”, Randall said. “Our monthly Hotel Market Forecasts give the timely information needed to make important business decisions”.

The report includes 18 months of historic hotel performance data and details of the key assumptions used. STR Global will also show how close the forecast was to what actually happened, so that trends can be better understood and charted.

You can purchase the Hotel Market Forecast reports on an annual subscription basis. For further information and details of how to subscribe, please contact Thomas Emanuel, director of sales, at [email protected] or +44 207 922 1949.

About STR Global 

STR Global provides clients—including hotel operators, developers, financiers, analysts and suppliers to the

hotel industry—access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, segmentation data, forecasts, annual profitability, pipeline and census information. Hotel operators can join the surveys on a complimentary basis and benefit from free industry data. STR Global is part of the STR family of companies and is proudly associated with STR, STR Analytics and Hotel News Now. For more information, please visit www.strglobal.com.

Konstanze Auernheimer (STR Global)
Director of Marketing
+44 (0)207 922 1961
STR Global