Warren Mandelbaum

Warren Mandelbaum, Head of Revenue Management at Whitbread Hotels & Restaurants, is just one of the distinguished line-up of leading international hospitality industry finance experts participating in a Panel Forum on ‘Revenue Trends’ at the 4th Annual BAHA (British Association of Hospitality Accountants) Hospitality Finance and IT Professionals Conference and Exhibition – to be held on Thursday, 19 November 2009 at the Sofitel Hotel, London Heathrow at Terminal 5.

Mandelbaum (pictured) – together with fellow panellists Jonathan Langston, Managing Director of TRI Hospitality Consulting; and Robert Barnard, Partner for Hotel Consultancy Services at PKF – will be examining ‘Revenue Trends’ and the value of revenue management skills in the current difficult economic climate, under the adept chairmanship of Professor Peter Jones MBE, Advisor, Edge Foundation.

“We are delighted to welcome such an eminent panel of speakers to examine this vitally important topic,” said BAHA Chief Executive Carl Weldon. “BAHA provides the only industry specific hospitality finance education programme; and the promotion of best practice Revenue Management skills in the hospitality industry is one of our priority concerns at BAHA. Toward this end, in conjunction with Oxford Brookes University we are currently designing a new and unique second route through our Education and Training Programme expressly for Revenue Managers.”

As in previous years, the 2009 BAHA Conference – entitled ‘The Essential Toolkit for Managing the Bottom Line’ – will be supported by an exhibition of IT suppliers, providing delegates with a ‘one stop shop’ to view the latest technologies relevant to the hospitality industry.

Indeed, the latest cutting edge Information Technology (IT) will be one of the key topics and issues at this year’s annual event. Helping to undertake this task will be two top global international authorities on hospitality industry technology – Australia’s leading hospitality technology consultant Ted Horner, Managing Director of E. Horner & Associates, who in 2004 became the first non-US person to be elected to the HITEC Technology Hall of Fame for his contribution to the advancement of technology in the hospitality industry; and Frank Wolfe CAE, Chief Executive of US-based Hospitality Financial and Technology Professionals (HFTP) which owns HITEC.

Other highlights will include the ‘BAHA Classic Interview’, which this year will be with one of the world’s leading hoteliers – Meinhard Huck, President of Swissôtel Hotels & Resorts. There also will be an environmental Panel Forum, entitled ‘Green and CSR Impact – Responsibilities, Costs and the Bottom Line’; and a programme of highly topical education workshops on subjects ranging from the ‘National Minimum Wage and Hospitality’, to ‘Make Every Penny Count – an Efficient and Cost-effective Back Office’. The one-day event’s grand finale will be a drinks reception and sumptuous three-course Gala Conference Dinner followed by entertainment, making it one of the top social networking occasions on the UK hospitality industry calendar.

For regularly updated information and attendance pricing options, visit the BAHA Conference Website: . For bookings and further details, contact: Chris Symonds, BAHA Conference Co-ordinator, on telephone: 01202 889 430; fax: 01202 887 967; or email: [email protected].

About Warren Mandelbaum, Head of Revenue Management, Whitbread Hotels & Restaurants
In 2006, Warren Mandelbaum joined Premier Inn, the UK’s largest and fastest growing hotel group, as Head of Revenue Management. He successfully met the challenge to introduce and develop a revenue-focused culture and to establish a framework for supporting the business centrally, a strategy which was later rolled out to Whitbread Hotel's restaurant division. During his tenure, the Whitbread Group realised increased RevPAR and increased sales through revenue management. Mandelbaum's key successes relied on decisions to centralise revenue management, migrate existing local hotel/restaurant reservations to their call centre and deploy an automated revenue management system across c.600 hotels. Best practices were established through audited brand standards and the implementation of a revenue toolkit comprising initiatives across distribution, commercial, sales and revenue streams.

Warren has a wide range of experience within Front of House Operations and Revenue Management, holding senior positions in Thistle & Guoman, Hilton & Stakis hotels over the past 10 years. Prior to working in the UK, Warren developed his career through the Southern Sun hotel group in South Africa, in various management positions throughout Holiday Inn and IHG brands.

About BAHA
BAHA is a non-profit educational organisation – formed in 1969 with the aim of bringing together those professionals involved in financial management, revenue management and IT within the hospitality industry. Since its inception, the membership has expanded to over 800 members and is recognised as the United Kingdom's authoritative voice in the hospitality industry on financial management, technical accounting issues, taxation, and hotel valuation. BAHA is also the leading arena for debate on hotel systems and Revenue Management topics through their annual Conference and meetings programmes. BAHA provides the only industry specific Hospitality Finance qualification and is currently developing similar qualifications for Revenue Management and IT within Hospitality. For more information, visit:

Julian Demetriadi
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