NBTA Will Become The Global Business Travel Association in 2011
Name Change Reflects Global Nature of the Association’s Business
The world’s largest network of business travel professionals – now known as the National Business Travel Association (NBTA) – announced today that it will change its name next year to the Global Business Travel Association (GBTA). The announcement was made during the first general session of the 2010 NBTA International Convention & Exposition – The Business Travel Event of the YearSM – being held this week in Houston.
The NBTA network previously included operations in Australia, Brazil, Canada, Mexico, and the United States. Earlier this year NBTA Europe was formed in partnership with seven groups across the continent, providing NBTA members an expanded network of peers and colleagues in the second largest business travel market.
Michael W. McCormick, NBTA Executive Director & COO, said, “Today, NBTA encompasses six regional operations on four continents. We have customers in more than 30 countries who serve millions of business travelers worldwide. In 2011, our name will officially change as we become the Global Business Travel Association, or GBTA.”
McCormick went on to tell attendees that association members would have opportunities to provide input to help shape the new GBTA brand: “From graphics to member benefits, your ideas will help determine the new look and feel of a newly-energized organization.”
About the 2010 NBTA International Convention & Exposition | Widely recognized as the must-attend event for business travel buyers, suppliers, industry leaders and business travel journalists, the 2010 NBTA International Convention & Exposition is taking place in Houston August 8-11, 2010. More than 5,600 travel professionals will take advantage of the Convention’s programming, designed to empower attendees to maximize value for their companies, including more than 65 seminars on the most important topics in business travel, more than 400 companies exhibiting in the Expo and countless opportunities for networking with peers. For details, visit .
About the Global Business Travel Association (GBTA)
The Global Business Travel Association (GBTA) is the world's premier business travel and meetings trade organization headquartered in the Washington, D.C. area with operations on six continents. GBTA's 9,000-plus members manage more than $345 billion of global business travel and meetings expenditures annually. GBTA delivers world-class education, events, research, advocacy and media to a growing global network of more than 28,000 travel professionals and 125,000 active contacts. To learn how business travel drives lasting business growth, visit gbta.org.
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