Upcoming Cornell Hospitality Research Summit Will Feature A "Green" Focus
Putting sustainable hospitality ideas into practice will be a top focus at the 2010 conference
Cornell Professor Alex Susskind will reveal the results of a study on guests’ perceptions of energy-efficient room features. His team has set up an experiment in which different rooms have different energy efficient settings or products. The study records guests’ reactions to those rooms as compared to traditional rooms. Along that line, researcher Laurie Anderson will explain how energy conservation in “smart buildings” enhances guest comfort, in contrast to the old images of guest discomfort and inconvenience from significant energy saving technologies Anderson will discuss smart building technologies and implementations.
An analysis of resource use in 984 hotels over eight years identified specific areas where hotel managers should be able to influence energy use, as compared with those that are driven by guest activities. A group of researchers led by Nitin Joglekar, of Boston University, examined hotels’ resource expenses, guided by the Uniform System of Accounts for the Lodging Industry. They found that guests largely influence such expenses as laundry and supplies in both rooms and F&B operations. On the other hand, managers have more control over electricity, water, and maintenance expenses. Using these measures, the researchers were able to study the value of sustainability on value added per room—and they found that sustainability has strong cost-saving benefits.
Other presentations will come from David Jerome, senior vice president, corporate responsibility, IHG, and Raj Chandnani, vice president, director of sustainability, WATG. InterContinental Hotels Group has implemented sustainable hotel operations, including Green Engage, an online tool that allows hotels to measure their key environmental impacts. Design firm WATG has created the Haptik Sustainable Suite, which won an award from the U.S. Green Building Council.
In addition to the sustainability presentations, the CHRS will offer several breakouts on social media, hotel valuation and performance, and customer loyalty and market analytics. Five keynote speakers will highlight the CHRS proceedings. They are Christine Duffy, president and CEO, Maritz Travel Company; Professor Frances Frei, Harvard Business School; Adam Goldstein, president and CEO, Royal Caribbean International; Gerald Lawless, executive chairman, Jumeirah Group, and Randell Smith, CEO and co-founder of STR.
To view the full list of speakers, please visit: .
Event sponsors are: Avaya, Charley's Grilled Subs, Hotel Business, HotelExecutive.com, HOTELMARKETING.COM, HotelNewsNow.com, Hsyndicate, J.D. Power and Associates, Milestone Internet Marketing.
Phone: (607) 255-3101