Philips Introduces New Range Of Dedicated Hotel TVs

Eindhoven, the Netherlands -- Philips is introducing a new range of TVs to the hospitality industry, bringing the in-home cinematic viewing experience to business and leisure travelers. The new offering includes three ranges of hotel TVs, including the EasySuite range, the PrimeSuite range and the Signature range. With the new range of TVs, Philips offers the widest selection of LED TVs available for the hotel industry today in all screen sizes, with groundbreaking features, and includes the world's first Full HD 3D TV for hotels.

The new range was introduced to Philips' 125 key distributors from around the globe earlier this month at the Steigenberger Kurhaus Hotel in The Netherlands. The range offers a variety of new benefits, known as the Super Seven, ranging from advancements in sustainability to full service packages that include extended warranties and rental offerings. The introduction was attended by Arco Buijs, CEO Steigenberger Hotel Group and Ian Millar of EHL who gave their perspective on the industry's latest trends.

EasySuite range

Available in screen sizes from 19 to 32", the new Philips EasySuite range combines reliability, and stylish, slim design with best-in-class picture performance. With the latest LED backlighting technology, the EasySuite is slim in design, and helps save energy compared to conventional flat TVs. Saving up to 50% more energy, the EasySuite not only minimizes its impact on the environment but also helps save running costs. With an Integrated Connectivity Panel, this standalone TV also delivers ultimate convenience, allowing hotel guests to connect their digital devices to the TV so that they access their own content when enjoying their hotel stay.

PrimeSuite range

Philips' PrimeSuite range of TVs offers superior features as well as full compatibility with interactive hotel entertainment systems, making them the most versatile and practical choice for the hospitality industry. With screen sizes ranging from 22" to 42" including LED technology, the PrimeSuite range adds simplicity by offering compatibility with any hotel in-room entertainment system, providing protection of early-window films through digital encryption, and offering easy channel browsing through ThemeTV.

With MyChoice built into the EasySuite and PrimeSuite ranges, Philips offers independent 1 to 3 star hotels the possibility to gain additional revenues by selling scratch cards that allow guests to view premium channels whenever they wish. Guests can use the access code provided on the scratch card to watch the channel of their choice, offering a recurring revenue model for the hotel market and additional service to hotel guests.

Signature range

The Philips Signature range brings the cinematic viewing experience to in-room entertainment, setting hotels apart from the rest through at truly different guest experience These LED TVs offer something truly unique to hotel guests, including the world's first 58" Full HD 3D cinematic proportion LED TV for hotels, the Cinema 21:9. The Cinema 21:9 delivers a true to life 3D viewing experience just like at the cinema.

Sound is as important as picture in giving guests a truly different viewing experience. The Cinema 21:9 offers true sound performance with clear and brilliant sound.

Aside from the Cinema 21:9, the 32" and 40" Ambilight TVs and a 46" LED TV, the Philips Aurea TV completes the Signature range, with its distinctive Active Frame of colorful light. This design TV achieves brilliant and vivid viewing through a soft halo of colorful light that completely surrounds and perfectly matches the colors and light levels on the screen.

Lower energy consumption, lower running costs

As one of the Super Seven benefits offered by Philips, the new range of TVs delivers a truly immersive entertainment experience, whilst helping save energy and reducing costs in every hotel. Philips hotel TVs reduce energy consumption through the SmartPower feature which dims the backlighting of the TV without compromising on picture quality. As a result, the new Philips range of hotel TVs is more energy efficient than its predecessors or any competitor hotel TV on the market, saving up to 75 Euros in running costs every seven years. [1]

The new range of Philips TVs for hotels will be introduced in October across Europe, Middle East, Africa, Australia and New Zealand.

Editor's note: for publication, details of the new Philips range of hotel TVs, please contact [email protected].

[1] Based on published energy usage figures of the TVs launched in 2010 for the hotel market, 3h average switch-on time per day at 80% occupancy rate and a European average energy price of 0.16 Euros including transportation and taxes.

About Royal Philips Electronics | Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs approximately 116,000 employees in more than 60 countries worldwide. With sales of EUR 23 billion in 2009, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

Wander Bruijel
Philips Consumer Lifestyle / Integrated Marketing Communications
+31 (0)20 597 8847