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Ian Schrager’s newest venture—two new hotel brands under his new private hotel company, Schrager Hotels—comes as a direct result of his optimism for the hospitality industry during the next five years. In an interview today, Schrager said he’s been through three bad cycles and that the market always recovers to a higher level than its previous peak. He’s banking on consumers’ confidence and their willingness to travel as a driver to add more supply in the marketplace.

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