Source: STR

The U.S. hotel industry reported single-digit increases in all three key performance metrics during the week of 23-29 January 2011, according to data from STR.

In year-over-year comparisons, occupancy increased 6.7 percent to 52.0 percent, average daily rate was up 2.7 percent to US$97.63, and revenue per available room finished the week up 9.6 percent to US$50.75.

Among the Top 25 Markets, Oahu Island, Hawaii, experienced the largest increases in all three key performance metrics. The market’s occupancy rose 20.5 percent to 84.5 percent, ADR was up 14.2 percent to US$160.94, and RevPAR increased 37.7 percent to US$136.02.

Nashville, Tennessee (+17.4 percent to 50.0 percent), and Detroit, Michigan (+17.2 percent to 53.2 percent), experienced significant occupancy increases along with Oahu Island. New Orleans, Louisiana, posted the largest occupancy decrease, falling 8.2 percent to 58.0 percent.

San Francisco/San Mateo, California, reported the only double-digit ADR increase other than Oahu Island. The metric was up 11.8 percent to US$142.70. Orlando, Florida, fell 7.1 percent to US$98.25, reporting the largest ADR decrease, followed by Norfolk-Virginia Beach, Virginia, with a 4.8-percent decrease to US$68.36.

Three markets, excluding Oahu Island, achieved RevPAR increases of more than 20 percent: Nashville (+28.7 percent to US$47.21); San Francisco/San Mateo (+27.7 percent to US$108.94); and Houston, Texas (+20.4 percent to US$60.64). Orlando fell 9.2 percent in RevPAR to US$62.36, reporting the largest decrease in that metric.

About STR

STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality industry. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.