Orange Lake Resorts’ Don Harrill Elected Chairman of American Resort Development Association
Don Harrill, president and CEO of Orange Lake Resorts, home to Holiday Inn Club Vacations, was officially elected as Chairman of the American Resort Development Association (ARDA) during the recent ARDA Convention and Exposition in Orlando. ARDA is the national trade association representing the vacation ownership industry.
"I'm ecstatic and honored to take on this role with ARDA," said Harrill. "As America emerges from an economic crisis, it's a great time for us, as an industry, to have pride in our product and integrity in the process by which we share our product with consumers."
Created in 1982 by Kemmons Wilson, founder of the Holiday Inn brand, Orange Lake is a growing vacation ownership company which now includes six Holiday Inn Club Vacations resorts. In 2008, Harrill successfully led the company to ink a strategic marketing alliance with IHG (InterContinental Hotels Group), the largest hotel group by number of rooms, creating the Holiday Inn Club Vacations brand. Orange Lake Resorts is privately held by the Wilson family and continues to own and operate their resort locations, with nearly 3,000 total employees.
Harrill is a Registered Resort Professional (RRP) and has a rich resume in the world of timeshare. Before joining Orange Lake Resorts, he was president and chief executive officer of Trendwest Resorts. Prior to that he was president and chief executive officer of Hilton Grand Vacations Company, where he led the company's financial turnaround and developed and implemented their mixed-use hotel-timeshare resort strategy.
Harrill follows Jim Lewis, president of Disney Vacation Club as Chairman of ARDA. He is joined in the ARDA officer ranks by Wyndham Vacation Ownership president and CEO, Franz Hanning (chair-elect) and Baker Hostetler law partner Robert J. Webb, Esq., RRP (treasurer).