Finland Market Performance, year-to-date October 2011 — Photo by STR Global

The Finnish hotel industry is showing growth across the board in year-to-date 2011 performance results in all three key performance metrics, according to data from STR Global, the leading provider of market data to the world's hotel industry.

STR Global expanded their sample of participating hotels in Finland to 90 hotels representing more than 16,000 rooms. This is an increase of 23 percent in room count since December 2010.

STR Global now is reporting on four more markets in Finland: the coastal city of Turku, the southwest regional capital; Tampere, the third most populous municipality in Finland; and the sub-division of the Helsinki conurbation between the city centre and the surroundings.

The new markets of Turku and Tampere might show little growth in occupancy, yet ADR for both markets has performed well. The 5.1-percent increase in ADR in Turku also reflects the fact that the city had the lowest ADR of €74 in the previous period. Both markets fared well with demand grew 6 percent across Helsinki. (See table below.)

"We are pleased to be working with owners and operators from across the country to provide them with timely, reliable and valuable market performance data-the building blocks for improved results", said Elizabeth Randall, managing director of STR Global. "The growth of our sample in the Finnish market, including most recently the addition of Turku and Tampere, shows our continued commitment to the Finnish and Nordic markets".

About STR Global 

STR Global provides clients—including hotel operators, developers, financiers, analysts and suppliers to the

hotel industry—access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, segmentation data, forecasts, annual profitability, pipeline and census information. Hotel operators can join the surveys on a complimentary basis and benefit from free industry data. STR Global is part of the STR family of companies and is proudly associated with STR, STR Analytics and Hotel News Now. For more information, please visit www.strglobal.com.

Konstanze Auernheimer (STR Global)
Director of Marketing
+44 (0)207 922 1961
STR Global