American Resort Development Association and European Resort Development Organization Announce New Marketing Alliance
Agreement Encourages Sharing of Industry Information Among U.S. and European Timeshare Developer Members and Global Travelers
The American Resort Development Association (ARDA) welcomes a new cooperative working alliance with its European-based sister organization, the Resort Development Organisation (RDO), following approval by both Boards of Directors. Each association retains its own identity, but collectively, the associations seek to cooperate on issues of common concern in order to advance the growth of the timeshare industry worldwide, the interests of their members, and the consumers they serve.
"The underlying basis for the working relationship between RDO and ARDA is to establish in the eyes of our respective memberships, a stronger partnership between the two organizations, whilst both retain their full autonomy and financial independence," said Richard McIntosh, chairman of RDO, welcoming the agreement.
In recognition of a growing global timeshare owner market, the agreement aims to explore opportunities for both organizations to share industry information with its respective developer communities and prospective travelers. Cooperative efforts will include identifying opportunities at both organizations' upcoming international-themed conventions-ARDA World and RDO 3-to reach new members and address relevant topics such as membership standards and enforcement issues, joint approaches to jurisdictions that do not yet have timeshare legislation or an effective trade association, and joint marketing opportunities.
ARDA continuously seeks opportunities to provide relevant and useful information for and about the industry, and has worked over the last decade with the leaders of timeshare associations in Canada, Latin America, Europe, the Middle East, Australia and South Africa to promote the timeshare industry around the world. In fact, as part of ARDA's international focus in 2012, the ARDA International Foundation (AIF) will be releasing findings from its first-ever international vacation ownership market research.
Lou Ann Burney