Industry Update
Press Release14 December 2011

Rosewood Introduces Scent in the City: Exclusive Fragrance Butler Program

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Rosewood Hotels & Resorts

Between skyrocketing checked baggage fees and strict TSA regulations limiting liquids in carry-ons, traveling with one's signature scents has become increasingly challenging. Committed to creating luxurious travel experiences through exceptional personalized services every step of the way, Rosewood Hotels & Resorts is pleased to announce the addition of yet another unique service that will make traveling easier and stress free. Now, when guests check into one of Rosewood's iconic city properties, they will have gratis access to a dedicated 24-hour Fragrance Butler.

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Through this unique amenity, guests can borrow from a selection of the finest perfumes and colognes, eliminating the hassle of packing yet another liquid. From the moment they check in, guests can ring the Fragrance Butler at any time, and the butler will appear at their door, carrying a silver tray with ten luxurious fragrances for guests' use. After selecting the fragrance of their choice, guests will mist themselves and the Fragrance Butler will disappear with the tray until he or she is rung again.

Embracing the company's A Sense of Place® philosophy, reflecting the sensibilities of the destinations, each of Rosewood's city properties will feature a unique Fragrance Menu distinct to its location. From the timeless classic Hermes Eau des Mervailles at The Carlyle, A Rosewood Hotel in New York to the iconic Givenchy Dahlia Noir at Rosewood Mansion on Turtle Creek in Dallas, to the effortlessly chic Tom Ford Black Orchid at Rosewood Hotel Georgia in Vancouver, the fragrance menus at each property will suit the nature of the city in which the guest is traveling. Fragrances offered through this new program are as follows:

The Carlyle, A Rosewood Hotel - New York, NY
For Women: Hermes Eau des Mervailles, Chanel Chance, Tom Ford Black Orchid, Stella McCartney and Comme des Garcons Daphne
For Men: Tom Ford for Men, Ralph Lauren Polo Black, Giorgio Armani Acqua di Gio, Givenchy Gentlemen and Bulgari Pour Homme

Rosewood Hotel Georgia - Vancouver, BC, Canada
For Women: Chanel No. 5, Bulgari Black, Daisy Marc Jacobs, Chanel CoCo Mademoiselle, Christian Dior Miss Dior Cherie and Hermes Kelly Caleche
For Men: Giorgio Armani Acqua di Gio, Hermes Terre d'Hermes, Chanel Bleu de Chanel and Burberry Touch
Unisex: Tom Ford Black Orchid

Rosewood Crescent Hotel - Dallas, TX
For Women: Dolce & Gabbana Light Blue, Eva Longoria Eva, Gucci Flora, Clinique Happy Heart and Calvin Klein Beauty
For Men: John Varvatos Classic, Giorgio Armani Acqua di Gio, Dolce & Gabbana Light Blue, Burberry Touch and Chanel Blue de Chanel

The Mansion on Peachtree, A Rosewood Hotel - Atlanta, GA
For Women: Christian Dior Miss Dior Cherie, Daisy Marc Jacobs and Chanel CoCo Mademoiselle
For Men: Ralph Lauren Polo Blue, Chanel Bleu de Chanel and Bulgari Man

Rosewood Mansion on Turtle Creek - Dallas, TX
For Women: Prada Candy, Elie Saab Le Parfum, Jimmy Choo Eau De Parfum, Balenciaga L'Essence and Givenchy Dahlia Noir
For Men: F by Ferragamo, Halston Man, Voyage d'Hermes, John Varvatos Vintage and Sisley Eau d'Ikar

Rosewood Sand Hill - Menlo Park, CA
For Women: Ajne California Woods (Rosewood Sand Hill's signature scent), Dior Beauty Dolce Vita, Jo Malone Wild Fig & Cassis, Guerlain L'Instant de Guerlain and Givency Dahlia Noir
For Men: Ajne California Woods (Rosewood Sand Hill's signature scent), Creed Citrus Bigarrade, Acqua di Parma, Pasha de Cartier and Tom Ford for Men

Al Faisaliah Hotel, A Rosewood Hotel - Riyadh, Saudi Arabia
Bassem Al Qassem Geneva

Rosewood Corniche - Jeddah, Saudi Arabia
For Women: Al Anoud by Abdul Samad Al Qurashi, Al Jawhara by Abdul Samad Al Qurashi, Giorgio Armani Aqua Di Gio, Burberry London and Chanel Chance
For Men: Al Omaraa by Abdul Samad Al Qurashi, Akaber by Abdul Samad Al Qurashi, Chanel Blue de Chanel, Davidoff Cool Water and Calvin Klein CK One Summer

Rosewood Hotels & Resorts continues to lead the way in the luxury hospitality industry with unique amenities that provide guests with experiences and access that cannot be found anywhere else. From the brand's acclaimed Hot Type program offering guests the opportunity to read the season's most anticipated books months before they are published, to Flip for Rosewood giving guests complimentary use of Flip UltraHD digital camcorders to capture their vacation memories, Rosewood guests can expect the most cutting edge amenities, uniquely authentic experiences and a level of personal attention and comfort that exceeds expectations.

About Rosewood Hotel Group

Rosewood Hotel Group, one of the world's leading hotel companies, encompasses four brands: ultra-luxury Rosewood® Hotels & Resorts in North America, Caribbean/Atlantic, Europe, the Middle East and Asia; contemporary deluxe New World™ Hotels & Resorts in China and Southeast Asia; neighbourhood lifestyle penta™ hotels in Europe and Asia; and KHOS™, a dynamic global business lifestyle hotel brand. Its combined portfolio consists of 62 hotels in 19 countries. Rosewood Hotel Group is pursuing a thoughtful expansion strategy with a target of 120 hotels in operation by 2020. For more information, please visit rosewoodhotelgroup.com.

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Callie Shumaker Stanton
Nike Communications
Phone: 646.654.3438
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