HENDERSONVILLE, Tennessee – The U.S. hotel industry experienced increases in all three key performance metrics during the week of 11-17 March 2012, according to data from STR.

In year-over-year comparisons for the week, occupancy was up 2.2 percent to 65.8 percent, average daily rate increased 4.7 percent to US$107.15 and revenue per available room was up 7.0 percent to US$70.51.

Among the Top 25 Markets, Nashville, Tennessee, jumped 20.5 percent in occupancy to 75.8 percent, reporting the largest increase in that metric, followed by Boston, Massachusetts, with a 12.7-percent increase to 71.6 percent. Two top markets reported occupancies of more than 90 percent: Orlando, Florida (92.5 percent after an increase of 6.8 percent), and Phoenix, Arizona (90.7 percent after a 2.8-percent increase). Philadelphia, Pennsylvania-New Jersey reported the largest occupancy decrease after dropping 9.2 percent to 66.5 percent.

ADR in St. Louis, Missouri-Illinois, increased 14.8 percent to US$91.27, reporting the largest increase in that metric, followed by Nashville (+13.7 percent to US$102.23) and Boston (+13.5 percent to US$146.08). Atlanta, Georgia (-5.0 percent to US$84.53), and Washington, D.C. (-1.2 percent to US$155.67) reported the only ADR decreases for the week.

Four markets achieved RevPAR increases of more than 25 percent: Nashville (+37.0 percent to US$77.50); St. Louis (+28.9 percent to US$60.99); Boston (+27.9 percent to US$104.64); and Oahu Island, Hawaii (+25.6 percent to US$157.50). Philadelphia fell 6.7 percent in RevPAR to US$80.62, reporting the largest decrease in that metric.

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STR () provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering the United States, Canada, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, global pipelines and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. STR also founded the Hotel Data Conference ().

Jeff Higley (STR)
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