Industry Update
Press Release30 March 2012

TripAdvisor Event Offers Advanced Marketing Strategies to Help LA Hotels Win More Guests

Registration is now open for an April Master Class Featuring Tested Tips for Maintaining a Positive Online Reputation and Encouraging More Direct Bookings

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TripAdvisor

TripAdvisor®, the world's largest travel site*, today announced that it will be hosting a free master class event at the InterContinental Los Angeles Century City on Thursday, April 19, offering hotel industry professionals tested strategies for maintaining a positive online reputation and encouraging more direct bookings. Attendees will hear from TripAdvisor experts on best practices for reaching the site's 50 million unique monthly visitors*. The event also features esteemed guest speakers, including Hotel Consultant and Author Daniel Edward Craig and Matt Hildebrant, corporate director of Revenue & Marketing at Ayres Hotels of Southern California.

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"With page views of L.A. accommodations on TripAdvisor up 48% since this time last year, it's a great time for hotel owners and managers to attend our master class and learn online marketing strategies that can help them win guests away from their competition," said Christine Petersen, president of TripAdvisor for Business. "Establishing and maintaining a positive online reputation is essential to a business' success and many L.A. properties are doing a good job satisfying customers, as 70% of those rated on TripAdvisor have a rating of 3.5 or higher out of a possible five. Our master class will help area hotel marketers turn traveler feedback into marketing opportunities."

"Reputation management is increasingly important for hoteliers and other accommodation owners," said Craig. "Those who engage with guests on TripAdvisor, post management responses and show they are listening and responding to feedback, are much more likely to generate bookings and foster repeat business."

The events will cover a range of topics and offer opportunities for Q&A and site demonstrations. Areas of focus include:

  • Enhancing your TripAdvisor listing
  • Increasing direct booking traffic to your property site
  • Enhancing your website with free TripAdvisor tools
  • Maintaining a positive online reputation
  • Responding to guest reviews on TripAdvisor
  • Implementing strategies to help get more reviews on TripAdvisor

The TripAdvisor master class at the InterContinental Los Angeles Century City in L.A. on Thursday, April 19 will be in two identical programs: a morning session at 9 a.m. and an afternoon session at 1 p.m. Complimentary snacks and beverages will be provided. Register for this event at http://www.tripadvisormasterclass.com/LosAngeles/.

Related Event

TripAdvisor Master Class | Los Angeles


InterContinental Los Angeles Century City — Los Angeles , CA United States
event information

About TripAdvisor

TripAdvisor, the world's largest travel site*, enables travelers to unleash the full potential of every trip. With over 661 million reviews and opinions covering the world's largest selection of travel listings worldwide - covering approximately 7.7 million accommodations, airlines, experiences, and restaurants – TripAdvisor provides travelers with the wisdom of the crowds to help them decide where to stay, how to fly, what to do and where to eat. TripAdvisor also compares prices from more than 200 hotel booking sites so travelers can find the lowest price on the hotel that's right for them. TripAdvisor-branded sites are available in 49 markets, and are home to the world's largest travel community of 456 million average monthly unique visitors**, all looking to get the most out of every trip. TripAdvisor: Know better. Book better. Go better.

The subsidiaries and affiliates of TripAdvisor, Inc. (NASDAQ: TRIP) own and operate a portfolio of websites and businesses, including the following travel media brands:

www.airfarewatchdog.com, www.bokun.io, www.bookingbuddy.com, www.cruisecritic.com, www.familyvacationcritic.com, www.flipkey.com, www.thefork.com (including www.lafourchette.com, www.eltenedor.com, and www.restorando.com), www.holidaylettings.co.uk, www.holidaywatchdog.com, www.housetrip.com, www.jetsetter.com, www.niumba.com, www.onetime.com, www.oyster.com, www.seatguru.com, www.smartertravel.com, www.tingo.com, www.vacationhomerentals.com and www.viator.com.

*Source: Jumpshot for TripAdvisor Sites, worldwide, December 2018
**Source: TripAdvisor internal log files, average monthly unique visitors during seasonal peak in Q3 2018

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Kevin Carter
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