Style On A Budget Is Key In European Hotels Battle | The Economic Times
FRANKFURT: Hotelier Dieter Mueller wants to achieve a first by creating an international German hotel chain that proves cheap can be so much more than cheerful in the increasingly competitive budget sector.
With its promise of high design at low prices, Mueller's fast-growing Motel One chain has joined citizenM and B&B Hotels as part of a new breed of hotels leading the charge on established budget brands such as Travelodge, Whitbread's Premier Inn and Accor's Formule 1.
Mueller, Motel One's chief executive and founder, aims to bring the brand's turquoise and cream stylings to the UK, Austria and Belgium. "There's not a German hotel chain with an international presence," he said. "We want to change that."
