Accor to Add 5000 Rooms on African Continent
In addition, an ibis has just opened in Dakar and a second one will soon open in Lagos, Nigeria. The Group has recently signed a management contract to take over under the Sofitel flag, the Hotel Ivoire in Abidjan, Ivory Coast. All together, almost 2,000 rooms will have opened through the year.
With its dynamic expansion plan, the Group will reach a network of more than 22,000 rooms by 2016. Key markets for the Group expansion include Morocco, Algeria, Nigeria, Ghana, South Africa, Angola, and Kenya.
"Our network in Africa is facing a dynamic expansion, with 5,000 rooms to open in the next few years",
declares Jean-Jacques Dessors, Chief Operating Officer Africa & Middle East. "Indeed, our strong historic presence along with the economic growth experienced on the continent, offers many opportunities of expansion for all our brands with a special emphasis on ibis to meet growing domestic and regional demand".
On a social standpoint, the Group is reinforcing local recruitment and in-house training process. Accor Africa has 12,000 employees, with less than 2% of expats. With the Group expansion, Accor will create over 3,000 jobs by 2016, 99% of which will be local contracts.
Accor hotels in Africa have been committed to promote social and environmental responsibility for many years. Hotels are for instance working with local suppliers for construction and refurbishment, using low-consumption light bulbs and water-flow regulators, and promoting fair trade. Since 2003, Accor Africa has been engaged in combating HIV/AIDS through programs to train employees, raise awareness among guests and actively involve the tourist industry.
At a global level, Accor has recently launched a new ambitious sustainable development program that involves customers, partners and employees in order to improve Accor's sustainability performance. With PLANET 21, the Group is making 21 commitments and the same number of quantified goals for the year 2015. Today the Group is rolling-out this program worldwide and countries in Africa are currently defining their local objectives and action plans for each year until 2015.
AccorHotels is a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,000 hotels, resorts and residences, as well as in over 2,500 of the finest private homes around the globe. Benefiting from dual expertise as an investor and operator through its HotelServices and HotelInvest divisions, AccorHotels operates in 95 countries.
Its portfolio comprises internationally acclaimed luxury brands including Raffles, Fairmont, Sofitel Legend, SO Sofitel, Sofitel, onefinestay, MGallery by Sofitel, Pullman and Swissôtel; as well as the popular midscale and boutique brands of Novotel, Mercure, Mama Shelter and Adagio; the in-demand economy brands including ibis, ibis Styles, ibis budget and the regional brands Grand Mercure, The Sebel and hotelF1. With an unmatched collection of brands and a rich history spanning close to five decades, AccorHotels, along with its global team of more than 240,000 dedicated women and men, has a purposeful and heartfelt mission: to make every guest Feel Welcome. Guests enjoy access to one of the world's most rewarding hotel loyalty programs – Le Club AccorHotels.
AccorHotels is active in its local communities and committed to sustainable development and solidarity through PLANET 21, a comprehensive program that brings together employees, guests and partners to drive sustainable growth.
Accor SA is publicly listed with shares trading on the Euronext Paris exchange (ISIN code: FR0000120404) and the OTC marketplace (Code: ACRFY) in the United States.