HENDERSONVILLE, Tennessee – The U.S. hotel industry experienced positive results in the three key performance metrics during the week of 2-8 December 2012, according to data from STR.

In year-over-year comparisons, occupancy was up 3.6 percent to 55.3 percent, average daily rate rose 5.4 percent to US$107.64 and revenue per available room increased 9.2 percent to US$59.57.

Among the Top 25 Markets, Atlanta, Georgia, which hosted the American Society of Hematology annual meeting 8-11 December, saw the largest increase in occupancy at 15.3 percent to 60.4 percent. Three other markets experienced double-digit occupancy increases: Miami-Hialeah, Florida (+14.5 percent to 86.6 percent); Seattle, Washington (+12.3 percent to 67.6 percent); and Orlando, Florida (+10.0 percent to 63.3 percent). San Diego, California (-7.6 percent to 59.6 percent), and Phoenix, Arizona (-5.1 percent to 55.0 percent), reported the largest occupancy decreases for the week.

Miami-Hialeah jumped 44.0 percent in ADR to US$211.34, posting the largest increase in that metric. The market hosted the Art Basel art festival 6-9 December. Last year the event was held the previous week, on 1-4 December 2011. Atlanta followed with a 24.1-percent increase in ADR to US$102.52. San Diego posted the only double-digit ADR decrease, dropping 14.0 percent to US$115.67.

Miami-Hialeah (+64.9 percent to US$183.07) and Atlanta (+43.0 percent to US$61.88) achieved the largest RevPAR increases for the week. Two markets experienced double-digit RevPAR decreases: San Diego (-20.5 percent to US$68.93) and New Orleans, Louisiana (-10.9 percent to US$83.68).

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STR () provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering the United States, Canada, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, global pipelines and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and . STR also founded the Hotel Data Conference ().

Jeff Higley (STR)
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