PSAV and BrainStrength Systems Offer White Paper Detailing the Effect Audiovisual Technologies has on Adult Learning in the Meetings Environment
"Audiovisual technology has come a long way from its early days of overhead projectors to today's current usage of PowerPoint or Keynote slides, video, lighting, and music," said Meg Fasy, PSAV's vice president of industry relations. "More aptly called event technologies, AV plays a very important part in what an audience experiences and how they learn and retain the meeting's message. While attendees look forward to the entertainment value that AV brings to an event, neuroscience is actually proving that these event technologies are enhancing learning and improving the entire meeting experience."
An attendee approaches the meeting room and suddenly enters an environment rich with sensory inputs: soft upbeat music is playing, tables are set neatly with an interesting array of materials and lush green plants are in every corner. He notices an orange up-light on the far wall and a large screen in front with an intriguing image of smiling people. He sees that others in the room are talking excitedly, clearly in anticipation of what's to come. Unbeknownst to him, dopamine starts surging through his brain, creating positive expectations and motivation to discover and learn. His curiosity is aroused. This is going to be an interesting presentation.
Meeting organizers each have an important message for their audience. Whether it's to create, collaborate or communicate, their basic goal is always the same: educate. According to this research, adult brains learn from what the senses tell them. The right technology helps gain influence over more of the brain while message reception increases when using more of the right audiovisual support.
The PSAV/BrainStrength study found that people always demonstrate remarkably more learning in the following ways:
"Everything we experience occurs through our senses: sight, sound, smell, taste, and touch," Fasy said. "Our brain registers and responds to everything in our environment and, with modern brain imaging technologies, neuroscientists are now able to pinpoint what's happening in our brains as we undergo experiences. This allows us to identify how our brains interpret and respond to our world, and to use this information to design meeting environments and contexts that maximize learning and produce memorable attendee experiences. Only then are we achieving meeting objectives."
When information is presented orally through a presenter talking – studies reveal that individuals remember about 10 percent of it when tested three days later. This figure goes up to 65 percent when visual imagery (a picture vs. text) is added. Individuals have better recall for visual information, and several studies have shown that recognition doubles for a picture as compared to text.
Did you know: Subconscious peripheral messages are often more powerful than standard front-of-room displays? Placing posters or screensabove eye level stimulates the visual mode of recall, optimal for maximum retention of your main message;at eye level stimulates learners to talk about the content and engage in a discussion; andbelow eye level evokes an emotional response to the content.
"Our purpose in compiling and reporting on this research is to provide meeting planners and facility managers with an understanding of the vital role audiovisual technology plays in the meeting experiences that attendees have," Fasy said. "Often, AV is just an item on a checklist – simply a logistic that must be handled. If, instead, it is used intentionally to work with the brain's capacities, audiovisual technologies can produce specific and targeted effects that maximize learning and memory, convey your message in memorable ways, and produce the meeting outcomes you desire.
"We invite everyone interested in learning more about how sensory learning impacts meetings to request a copy of Audiovisual Technologies and Adult Learning ," she said. "By incorporating the principles presented in the White Paper, we guarantee that meetings will be more memorable."
To obtain a copy of the White Paper, click here. www.psav.com/research
About PSAV® Presentation Services
PSAV provides the ideas and technology that inspire great meetings. This has made PSAV the leading provider of event technology for meeting planners and producers across the corporate, association, and tradeshow markets. PSAV provides an unparalleled range of event technology to support its customers' ability to create, collaborate, and communicate. With more than 800 partner locations worldwide, PSAV provides people and resources right where you want to have your meeting. www.psav.com