Four Points by Sheraton Survey Reveals the Social Habits of Business Travelers
"Business travelers have a real need to connect on the road – both virtually and in person," said Brian McGuinness, Starwood's senior vice president, specialty select brands. "Our survey results reveal that road warriors are social, preferring to network or to relax in the company of colleagues rather than just enjoying solitary pursuits." McGuinness continued, "Four Points provides everything our guests need to be productive and comfortable on the road and that includes creating opportunities to connect socially through brand-wide programs like Best Brews ™, which invites guests to gather over a great local craft beer when the work day ends."
Among key survey findings:
- During their waking hours, business travelers frequent the hotel restaurant or bar with colleagues more than other activities.Aside from sleeping, which, not surprisingly, is the activity that occupies the largest share of travelers' time at a hotel, hanging out at the hotel bar or restaurant with colleagues or business partners is the top ranked activity on the road. The largest share of respondents (42.88%) named this activity, outpacing other pursuits such as going to the gym (38.97%) or spa (37.54%) or shopping (34.16%).
- By a wide margin, business travelers confirm they stay in touch with contacts whom they've met on a flight or at a hotel.64.42% of respondents indicated that they had stayed in touch with someone they had met on a plane or at a hotel while traveling, vs. 35.58% who said they had not.
- Business travelers prefer separate flights.They may be happy to toss back a brew with a co-worker once they arrive at their hotel, but the majority of business travelers (61.13%) report that they would rather not share their flight with a colleague.
Differences by nationality:
- Americans are the most frequent business travelers.American business travelers hit the road more often than their international counterparts, with more than a third (36.36%) reporting that they averagemore than 10 trips per year for business. Conversely, Chinese travelers were the least likely to average more than 10 annual trips with only 7.07% of respondents at that level.
- Chinese and Indian business travelers socialize more.Chinese business travelers are the most receptive to sharing a flight with a co-worker (49.5%), and a full 70% have stayed in touch with someone they met on the road. Indian road warriors are the most likely to hang out with colleagues at a bar or restaurant (61.05%) and the most likely to catch up with friends who live in town (52.63%).
- Brazilians go it alone.At 31%, Brazilians are the least open to traveling with a colleague, with 53.62% reporting that they don't want to have to worry about anyone else. They are also the least likely to hang out with colleagues at a bar or restaurant (30.93%).
About Four Points by Sheraton
Great Hotels. Great Rates: With over 160 Four Points by Sheraton hotels in nearly 30 countries, travelers can find the timeless style and comfort they're looking for with genuine service and everything that matters most, all around the world. From Santiago to Shanghai and Milan to Milwaukee, Four Points hotels can be found in big urban centers, by the airport, near the beach, and in the suburbs. A recent $1 billion invested in renovations, conversions, and new-build hotels has made the brand stronger than ever.
Four Points by Sheraton, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest® program, which offers a breakthrough policy of no blackout dates on Free Night Awards. To learn more, visit www.spg.com. Stay connected to Four Points on Facebook at facebook.com/fourpoints.
Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 1,300 properties in some 100 countries and approximately 188,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences under the renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®,Tribute Portfolio™, Four Points® by Sheraton, Aloft®, and Element®, along with an expanded partnership withDesign Hotels™. The company also boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG®). Visit www.starwoodhotels.com for more information and stay connected @starwoodbuzz on Twitterand Instagram and facebook.com/Starwood.
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