First Luxury Hospitality concludes with industry findings
The one-day summit generated thought-provoking commentary on the changing behaviour of the world's wealthiest clientele and the growth in the younger generation of luxury travellers. Inspirational talks, such as the conversation on luxury service led byJean Claude Biver,Chairman,Hublot, who hires luxury hospitality students to work for his retail watch firm, were followed by Q&A sessions with senior figures at luxury brands.
While analysing the new luxury consumer, Florian Wupperfeld, Managing Partner atBrand Your World,Soho House's creative director, and founder of a new "Michelin guide to museums", said customers increasingly value authenticity andbelieves luxury today is about culture, context and access to people and places. Meanwhile, Greg Marsh, Co-Founder and CEO atluxury property brand onefinestay assured there is nothing new about luxury; "it's accessing something only the privileged can and making it convenient".
At the summit, results of the first World Luxury Index™ Hotels, were revealed for the first time by Digital Luxury Group CEO, David Sadigh, and Samad Laaroussi, Holder of the Chair of Luxury Hospitality at Ecole hôtelière de Lausanne (EHL). The report, featuring an analysis of 70 leading luxury hotel brands within 10 luxury markets, is based on 133 million consumer online searches.
The study found that among top luxury destinations, New York remains in first position, with London, Dubai and Paris listed as the fasted growing destinations. The top three outbound markets are the US, the UK and China; however, Russia reported the largest growth in consumer interest for luxury hotels.
Topping the most searched luxury hotel brands on the internet; Four Seasons has invested $18 million to reinforce the brand's online presence and digitally extend the brand's online experience. While Hilton Worldwide is ranked first in the top 15 most sought-after hotel groups, Jumeirah, Fairmont and Shangri-La are the fastest growing brands within the category.
David Sadigh later explained how online data can be used to identify the next location for a hotel opening and how internet searches can provide unique insights into customer behaviour, more so than the "traditional survey".
Brands aside, the majority of attendees agreed luxury should be rare and unattainable to most people, luxury customers seek trusted advice for the best hotel experiences, and luxury hospitality companies must embrace digital and technology to succeed in the years to come.
To find out more visit the website (www.luxuryhospitalityleaders.com) or read tweets on @LuxHosp #LuxHosp
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About Ecole hôtelière de Lausanne (EHL)
Ecole hôtelière de Lausanne (EHL) is an ambassador for traditional Swiss hospitality and has been a pioneer in hospitality education since 1893. It has created and inspired a unique professional community of over 25,000 hospitality managers, united by the values and the legacy of EHL. EHL is a leading university that provides learning solutions for enthusiastic, talented and ambitious students from 114 different countries. With undergraduate, graduate and certificate programs, EHL offers its students a range of on-campus and online education opportunities at different stages of their professional journey. EHL is regularly recognized as the best hotel management school in the world with the highest graduate employment rates in the industry. EHL is a member of EHL Holding SA, a Group dedicated to hospitality management education