Ascott Is First Serviced Residence Company to Be Conferred Business Superbrands Status
Coveted Accolade Recognises the Best and Most Valued Brands in The World
Mr Lee Chee Koon, Ascott's Chief Executive Officer, said: "Being the first serviced residence company to be recognised as a Business Superbrand has further cemented Ascott's position as the industry leader. Ascott pioneered Asia Pacific's first international-class serviced residence with the opening of The Ascott Singapore along Scotts Road in 1984. We have since grown to be the world's largest international serviced residence owner-operator. Our target is to increase our brand footprint to 40,000 apartment units globally by 2015."
Mr Lee added: "As we expand, we ensure that we give back to the local communities in markets where we operate and we also launch various innovative initiatives to enhance the Ascott experience for our customers. This Business Superbrands accolade goes to our staff for their dedication and hard work, and we will continue to strive to do better."
Mr Mark Pointer, Chief Executive Officer of Superbrands Singapore, said: "To achieve Business Superbrands status, companies must have established the finest reputation in their fields, gain significant market share and attain a high level of brand recognition to be able to qualify. Achieving Business Superbrands status means that Ascott is seen as more trustworthy, of higher quality and has a better reputation."
"Ascott is a renowned global serviced residence provider that offers high quality serviced residences across many of the world's most vibrant cities. We are delighted to recognise Ascott as one of Singapore's leading business brands and we pay tribute to the management and all of the people who work behind the scenes to build the business and the brand," added Mr Pointer.
In Singapore, Ascott currently operates more than 700 apartment units in seven properties. Ascott opened Ascott Raffles Place, its premier serviced residence in Singapore, in 2008 after a S$60 million restoration effort. Ascott had carefully preserved unique features of the former Asia Insurance Building which was Southeast Asia's tallest building in the 1950s while transforming it into Ascott Raffles Place. In 2009, Ascott brought its Citadines brand to Singapore with the opening of Citadines Mount Sophia. Citadines is an established chain of apart'hotels in Europe which Ascott acquired in 2002. Besides Ascott Raffles Place and Citadines Mount Sophia, Ascott also operates Somerset Bencoolen, Somerset Liang Court, Somerset Orchard, The Heritage and Riverdale Residence in Singapore. The company will be opening another prime serviced residence in the premier shopping and lifestyle district of Orchard Road in 2017.
Ascott continues to enhance its customer experience through various initiatives. These include launching mobile-friendly websites and online chat facility to enhance guests' search and reservation experience, and introducing an 'Around our Residences' Facebook application which allows guests to share tips with fellow travellers on what to see and do around Ascott's serviced residences. Ascott also enhanced its Best Rate Guarantee programme to give customers a stronger reason to book stays on Ascott's websites. In addition, since the launch of Ascott's global sustainability drive, Go Green @ Ascott, in 2012, its properties have rolled out green products and services which have received positive feedback from guests.
Through Ascott's corporate social responsibility programmes, the company aims to make a meaningful difference to the lives of underprivileged children by supporting their educational, healthcare and shelter needs. The programmes include donation drives to collect books and furniture for children from low-income families, building a classroom for disadvantaged children to create a conducive environment for learning, and creating a garden for a children's home so that the children can learn to grow plants.
Tan Hock Lee
Manager, Corporate Communications
Phone: (65) 6823 3266
About The Ascott Limited
The Ascott Limited is a Singapore company that has grown to be one of the leading international serviced residence owner-operators. It has over 30,000 operating serviced residence units in key cities of the Americas, Asia Pacific, Europe and the Middle East, as well as over 22,000 units which are under development, making a total of more than 52,000 units in over 300 properties. The company operates three award-winning brands – Ascott, Citadines and Somerset, along with The Crest Collection and lyf. Ascott"s portfolio spans more than 100 cities across 29 countries.
Ascott, a wholly owned subsidiary of CapitaLand Limited, pioneered Asia Pacific's first international-class serviced residence with the opening of The Ascott Singapore in 1984. Today, the company boasts over 30 years of industry track record and award-winning serviced residence brands that enjoy recognition worldwide.
Ascott"s achievements have been recognised internationally. Recent awards include DestinAsian Readers" Choice Awards 2017 for "Best Serviced Residence Brand"; TTG China Travel Awards 2017 for "Best Serviced Residence Operator in China"; World Travel Awards 2016 for "Leading Serviced Apartment Brand" in Asia, Europe and the Middle East; Business Traveller Asia-Pacific Awards 2016 for "Best Serviced Residence Brand"; Business Traveller Middle East Awards 2016 for "Best Serviced Apartment Company"; Business Traveller UK Awards 2016 for "Best Serviced Apartment Company" and Business Traveller China Awards 2016 for "Best Serviced Residence Brand". For a full list of awards, please visit www.theascott.com/ascottlimited/awards.html.
About CapitaLand Limited
CapitaLand is one of Asia"s largest real estate companies. Headquartered and listed in Singapore, it is an owner and manager of a global portfolio worth more than S$78 billion as at 31 December 2016, comprising integrated developments, shopping malls, serviced residences, offices, homes, real estate investment trusts (REITs) and funds. Present across more than 130 cities in over 20 countries, the Group focuses on Singapore and China as core markets, while it continues to expand in markets such as Vietnam and Indonesia.
CapitaLand"s competitive advantage is its significant asset base and extensive market network. Coupled with extensive design, development and operational capabilities, the Group develops and manages high-quality real estate products and services. It also has one of the largest investment management businesses in Asia and a stable of five REITs listed in Singapore and Malaysia – CapitaLand Mall Trust, CapitaLand Commercial Trust, Ascott Residence Trust, CapitaLand Retail China Trust and CapitaLand Malaysia Mall Trust.
Visit www.capitaland.com for more information